InspirED School Marketers SPARKCAST
Business:Marketing
Penny Abrahams is a senior consultant at Independent School Management, better known as ism. Penny first joined ism in 2010 as a member of the Advancement Academy’s founding faculty. As a Senior Consultant, she specializes in marketing communications, enrollment management, and development. Her experience in these areas comes from working in private and independent schools and other non-profits for more than 20 years.
Penny also serves as the Advancement Department Head at ism ensuring effective content development and service delivery for ISM’s enrollment, marketing communications, and development consulting. This includes leading ISM’s Advancement Academy, an annual premier professional development conference that educates and mentors School Heads, Board members, and development, enrollment management, and marketing communications professionals.
Penny began her career in schools in 2001 at Ravenscroft, a Pre-K through grade 12 school in Raleigh, N.C. She started as the Annual Fund Director and later became Ravenscroft’s Director of Communications.
From 2013-17, Penny served as the Director of Admissions & Marketing at Academy at the Lakes, in Tampa, Fla.
Before her time in private-independent schools, Penny worked in publications and media relations for the University of Texas, the Memphis Center City Commission, and U.S. Synchronized Swimming.
WHY.os: Increased Communication, Connection, and Unification
Marketing Lessons from the Niche Parent Survey
The Neuroscience of Storytelling for Private Schools
Searching for a New Head of School? Hit "Strategic Pause" First
How To Successfully Work With A Consultant For Your Private School
Private School Surveys Beyond the Net Promoter Score
How to Find and Support Private School Leaders
The Power of Personas In Reaching Marketing Goals
Education in the Face of Barbarity and How You Can Help
Strengthening MarCom in Small Private Schools
Students as Communications Apprentices
Breaking The Brand Free of Silos
How To Be A Leader In An Independent School
How to Start Using Social Media at Your Private School
Finance and Marketing: Overlooked Alliance for Success
Why Your Private School Needs a Strong Brand
Data-Driven Private School Advertising That Drives Outcomes
Private School Long-Term Sustainability and Success
How The Sense Of Community At Private Schools Helped Them Triumph During The Pandemic
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