InspirED School Marketers SPARKCAST
Business:Marketing
Deborah Janz has a passion and curiosity for international and corporate culture. This, combined with her experience with business, sales, and technology, created the foundation of IMPACT Marketing International in 2007.
One of Deborah's first projects was a family business, providing safe and educational online experiences for young children. She geeked out daily on how to attract more paid users to the website. The KidZap website ultimately received more than one million visitors per month.
After twenty plus years of helping businesses reach their audience and generate leads through social media and digital marketing, Deborah began to customize strategies for international education. With a focus on deeply understanding a school's culture, thereby creating marketing promises a school can fulfill, IMPACT's methodologies revolve around high-integrity marketing practices.
Deborah thrives on the complexity and challenge of the intercultural mix within international schools and in the various countries they draw from. She has developed strategies, and workshops, and built and led a team of experts to help schools in Asia, Europe, Africa, and North America understand their unique brand position, expand their reputation, and increase enrolment.
WHY.os: Increased Communication, Connection, and Unification
Marketing Lessons from the Niche Parent Survey
The Neuroscience of Storytelling for Private Schools
Searching for a New Head of School? Hit "Strategic Pause" First
How To Successfully Work With A Consultant For Your Private School
Private School Surveys Beyond the Net Promoter Score
How to Find and Support Private School Leaders
Education in the Face of Barbarity and How You Can Help
How to Advocate for Yourself as a Director of MarCom at a Private School
Strengthening MarCom in Small Private Schools
Students as Communications Apprentices
Breaking The Brand Free of Silos
How To Be A Leader In An Independent School
How to Start Using Social Media at Your Private School
Finance and Marketing: Overlooked Alliance for Success
Why Your Private School Needs a Strong Brand
Data-Driven Private School Advertising That Drives Outcomes
Private School Long-Term Sustainability and Success
How The Sense Of Community At Private Schools Helped Them Triumph During The Pandemic
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