InspirED School Marketers SPARKCAST
Business:Marketing
H. Watson Jordan Ed D.
Watson is an author, a lifelong educator, and a certified WHY.os trainer. His company, The Resilience Initiative, promotes resilience around the world. Watson works with teams using the WHY Operating System to drive superior insight, understanding, and production. This algorithm guides the identification of individual and group zones of genius and explains how to leverage them.
As an author, his book Mine, Ours, and Yours: A Father's Journey through the Life and Death of a Child, explores tragic despair and unearths hopeful resilience. His second book, Resilience: How the COVID-19 Pandemic Made Us Wiser and Stronger, is a collection of essays from global leaders who provide thoughtful and powerful insight into how adverse conditions do indeed drive us to become wiser and stronger.
As a lifelong educator, Watson has developed and led programs in team-building, technology, and wellness. He engages with organizations of all types and especially values working with schools and nonprofits.
Watson’s podcast, #Resilience, explores how knowing your WHY fortifies your resilience.
Marketing Lessons from the Niche Parent Survey
The Neuroscience of Storytelling for Private Schools
Searching for a New Head of School? Hit "Strategic Pause" First
How To Successfully Work With A Consultant For Your Private School
Private School Surveys Beyond the Net Promoter Score
How to Find and Support Private School Leaders
The Power of Personas In Reaching Marketing Goals
Education in the Face of Barbarity and How You Can Help
How to Advocate for Yourself as a Director of MarCom at a Private School
Strengthening MarCom in Small Private Schools
Students as Communications Apprentices
Breaking The Brand Free of Silos
How To Be A Leader In An Independent School
How to Start Using Social Media at Your Private School
Finance and Marketing: Overlooked Alliance for Success
Why Your Private School Needs a Strong Brand
Data-Driven Private School Advertising That Drives Outcomes
Private School Long-Term Sustainability and Success
How The Sense Of Community At Private Schools Helped Them Triumph During The Pandemic
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