Lisa Nirell is passionate about helping CEOs and CMOs cut through the chatter, grow revenues, and accelerate marketing innovation. She’s also the Chief Energy Officer of EnergizeGrowth® Innovative companies such as Adobe, Google, AARP, Gannett/USA TODAY NETWORK, and Hilton hire Lisa to gain fresh insights, formulate new strategies, and launch breakthrough marketing ideas.
In this episode, Lisa gave her insights about how to stay present and profitable in a data-driven world by working directly and interacting humanely with your customers and how can businesses make that leap from the way they did marketing when the economy was booming to how marketing is done now in a new ‘temporary’ reality.
“Q: What should we be asking our people and our customers right now? A: Those two questions are: what is the most pressing challenge you’re experiencing right now and how can we help?”
– Lisa Nirell
Why you have to check out today’s podcast:
Go to www.3xvaluegrowth.com/model
Episode Takeaway: What is the meaning of the platitude. “We are in this together”?
“It’s heard across the world right now. ‘Business owners are in it together.’ This is a time to deepen our relationships with each other and be willing to ask for help. Although that’s not something I have mastered. So, this is testing me as well to know when to raise my hand and say, ‘I really need some resources, I need some help. Can we work on this together?’“
– Lisa Nirell
Resources|Links
Interview with Mike Armour: Above All, Build Trust
Julie Ann Sullivan: The Four Pillars of a Flourishing Workplace Culture
Interview with Michael Houlihan and Bonnie Harvey: When the Cement is Wet, You Can Move with Trowel
Interview with Christina Daves: How to Land Media Exposure for Your Business
Interview with David Veech: Getting back to BETTER
Interview with Regina Gulbinas: Fail-Proof Your Business in Any Industry
Interview with Holly Duckworth: Overcoming Leadership Stress Through Mindfulness
Interview with Mark Boundy : The Success of Your Business is All in Your Customer’s Head
Interview with Barry Moltz: How Small Businesses Can Thrive in the Corona Economy
Interview with Norman Wolfe : Growing Your Company From a New Paradigm
Jennifer Peek : Managing Business Growth for Profit
Interview with Tommy Breedlove : Become Legendary by Participating in Your Own Rescue
Interview with Martin Moore: Leadership – The Secret Sauce
Interview with Jennifer Dawn: Why It All Comes Down To Mindset
Interview with Tabitha Laser: Sustainable Growth Requires a Strong Foundation and Culture
Interview with Michelle Pascoe: How to Lead a Multi-Generational Team
Interview with Kristen Gallagher: Adding Value with Onboarding
Interview with Paresh Shah: Lifters Are Your Future
Interview with Karen Walker: No Dumbing Down
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