Michael Houlihan and Bonnie Harvey are the founders of Barefoot, America’s number one wine brand. They are also the co-authors of the New York Times bestseller, The Barefoot Spirit. They started with virtually no money or wine industry experience and pioneered worthy cause marketing. They now share their innovative approach to business as consultants, authors, workshop leaders, and speakers.
In this episode, Michael and Bonnie share how they help companies use their business stories to help instill corporate DNA with their stakeholders and employees resulting in a more engaged team, lower turnover rates, and increased productivity.
“When people hear a story, they’re more likely to identify with the principles behind the story.”
– Michael Houlihan
Why you have to check out today’s podcast:
Go to www.3xvaluegrowth.com/model
Episode Takeaway: Why is it so important that your employees know your company history when they are hired in the first 24 hours?
“‘When the cement is wet; you can move it with a trowel when it gets hard; you need a jackhammer’– the thing is when you can move it with a trowel, why not embed the company history in that new employee’s open mind. They’re coming to work, they don’t know what to expect. This is your chance to tell them about your company’s story.’
– Michael Houlihan
Episode Takeaway: How to solve employee turnover?
“If people are more engaged, if they understand what the principles are of the founder, then they can relate to that and they can relate to everyone they’re working with, and be more of a team player. They can care more about the company that they’re working for, instead of it just being a job. So, it solves the problem of turnover, the number one hidden cost of any company.”– Bonnie Harvey
Resources|LinksInterview with Mike Armour: Above All, Build Trust
Julie Ann Sullivan: The Four Pillars of a Flourishing Workplace Culture
Interview with Christina Daves: How to Land Media Exposure for Your Business
Interview with Lisa Nirell: Mindful Marketing in Challenging Times
Interview with David Veech: Getting back to BETTER
Interview with Regina Gulbinas: Fail-Proof Your Business in Any Industry
Interview with Holly Duckworth: Overcoming Leadership Stress Through Mindfulness
Interview with Mark Boundy : The Success of Your Business is All in Your Customer’s Head
Interview with Barry Moltz: How Small Businesses Can Thrive in the Corona Economy
Interview with Norman Wolfe : Growing Your Company From a New Paradigm
Jennifer Peek : Managing Business Growth for Profit
Interview with Tommy Breedlove : Become Legendary by Participating in Your Own Rescue
Interview with Martin Moore: Leadership – The Secret Sauce
Interview with Jennifer Dawn: Why It All Comes Down To Mindset
Interview with Tabitha Laser: Sustainable Growth Requires a Strong Foundation and Culture
Interview with Michelle Pascoe: How to Lead a Multi-Generational Team
Interview with Kristen Gallagher: Adding Value with Onboarding
Interview with Paresh Shah: Lifters Are Your Future
Interview with Karen Walker: No Dumbing Down
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