If you feel like your social strategy has plateaued, Michael Corcoran, Ex-Head of Social at Ryanair and Managing Partner of Frankly, has some bold suggestions for how you can refresh your approach on this episode of Social Pros.
Full Episode Details
Do you ever feel like you’re posting the same type of content over and over, but not getting the reach or ROI you once were? It can be easy to get stuck in a rut when you’re making risk-free decisions. This is why Michael Corcoran believes it’s time to be bold and question your choices.
In this episode of Social Pros, Michael tells us how brands can pull themselves out of the “sea of sameness” by re-evaluating their priorities on social. He shares how he helped transform Ryanair’s content marketing strategy as their Head of Social and gives us three foundations for a successful strategy.
Michael believes social media is “the biggest pyramid scheme since Tupperware” and in this episode, he tells us why!
In This Episode:
2:07 – Michael’s time at Ryanair
6:10 – What impacted Michael’s marketing at Ryanair
12:18 – Why social platforms should provide entertainment
15:24 – The benefits of lo-fi and creator content
16:45 – Why social media has become a pyramid scheme
26:51 – Michael’s advice for how to break onto social
35:54 – Why social pros need to challenge themselves and their peers
36:14 – Why social shouldn’t be about quick wins
37:04 – Social will continue to evolve
49:03 – Michael’s last two questions
Resources
Grab your free Social Media Audit Bundle
Connect with Michael on LinkedIn
Follow Michael on X
Follow Michael on Instagram
Visit SocialPros.com for more insights from your favorite social media marketers.
How Bennie Johnson Amplifies Magic at the American Marketing Association
Why Better Stories Start with Better Questions
How the Consumer Product Safety Commission Adds Hope to Social
Why Social Needs a Seat at the Leadership Table
How an Ivy League Uses a Social-First Approach to Build Community
Orcas, Community, and Social Culture
How Planoly Empowers Creators to Evolve on Social
Greatest Hits: How DoctorJonPaul Became a Trailblazing Creator
How to Be a Higher Ed Marketer with Bart Caylor
The State of Creators, Agencies, and Influencers with Nathan Jun Poekert
Why Focus is the Path to Success with Justin Tse
How a Social Pro Pivoted from Sports to Startup Success
How Student Creators Fuel Boston University’s Social Presence
What Dik Dik’s Taught the San Diego Zoo
What a Top Social Media Voice on LinkedIn Thinks About B2B
How FIBA 3x3 Went from the Streets to the Olympics
That’s the Thing about... Jay Acunzo
Why Brands Need to Think Like a Creator
Social Pros Unfiltered: Seasonal Campaigns, Fandoms, and the Trend to Watch in 2024
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
The Marketer’s Journey