Kenneth Park is the founder and CEO of Detoxwater, an Aloe Vera water brand that started as a home remedy that his mom used for digestive problems and other illnesses. Ken eventually introduced Aloe water to the market, originally branded as Superleaf Aloe Juice, selling from his dorm room and later on becoming a household name with a nationwide distribution. Detoxwater is now famously known to be an aloe drink offering the best of both worlds: great taste with health benefits.
In this episode, he shares how he turned his mom's home remedy to a successful beverage brand.
Some key takeaways from the interview:
1. Doing research on your competitors and incorporating what they can't provide to your brand in order to stand out.
2. Being open to collaborating or partnering with established manufacturers with the same vision or niche.
3. Executing a national distribution: finding a partner, getting a purchase order, hiring the brokers.
4. Presenting your brand through a personal experience or story which people will be able to relate to.
5. Exploring all your retailer options; don't be afraid to swim against the current when it comes to applying other people's advise versus what you really want to achieve.
Ep 176: Mental Health Roundtable with Jeremy Smith, Mark Samuel & Hugh Thomas
Ep 175: Position Your Business and Investor Relationship For Success
Ep 174 - Going from 0-1300 stores in Eight Months
Ep 173 - How Collaboration Can Catapult a Brand's Success
Ep 171 - Importance of Shelf Strategy, Perseverance and Vision - Matt Cohen of KidFresh
Ep 170 - How to Make Your Product an Amazon Best Seller and More, with Katie Jesionowski
Ep 169 - The technique of self distribution and building strong relationships with buyers - Sadie from Bread Srsly
Ep 168 - How fanaticism and a solid channel mix strategy can help you thrive in the beverage industry - Matt from Wandering Bear Coffee
Ep 167 - Learn about regenerative agriculture and how it can reverse climate change - Annie from Kiss The Ground
EP166 - How the passion for spirits combined with strategic execution made this cocktail vinegars brand a hit
Ep165 - Launch a record breaking kickstarter campaign and a solid marketing strategy - John “Sonic” Ban and Mark Yu of Grass Fed Coffee
Ep164- Build a Community Before a Food Brand - Hema of Crafty Counter
Ep163- Why Amazon-Whole Foods is unlikely to work (for Whole Foods)
Ep162- On Building True Fans, Mentors and E-commerce Dominance - Madeline of nutpods
Ep161- Logistics Strategy with Andrew of Zipline PART 2
Ep160- Logistics Strategy Part 1
Ep159- Cauliflower as a Bread Replacement? - Jeanne of Outer Aisle
Ep158- A Pragmatic, Visionary Capitalist - Michael of Green Chef
Ep157- Seaweed, Category Leading, and 25 Years in the Game - Steve of GimMe Health
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