Episode 153 begins a three part mini-series that we’re hosting with Adam Pollack, the Head of Marketing for Rodeo CPG, and Karin Samelson and Alison Smith, the cofounders of Umai Marketing, on the lessons learned from successful seven-figure CPG brands. In this episode, we zoom in on operations through the following topics:
After hearing Adam’s ops wisdom, you’ll be motivated to dive into your own strategy! You can check out the Rodeo CPG planning tool and more about Rodeo CPG, at our full show notes here. In our next episodes, you’ll hear more about retail strategy and then digital marketing.
This episode is sponsored by our Retail Roadmap! As you hear in this episode, it's more important than ever to know what it takes to get ON the retail shelf - be it a physical or digital shelf - AND have high sales once you're there. Find our free, nine-step guide to building a brand that flies off the shelf by clicking here so that you’re planning for each next step NOW.
247. The Story Behind Alli’s Buyer Perspective
246. Alli's Important Rules of Retail
245. Should I Sell My Products in a Franchise?
244. 3 Food Founder Mistakes You Might Be Making
243. How to Avoid the Most Common Food Biz Finance Pitfalls
242. From Cookies to Cash: 3 Girl Scouts' Sales Strategies to Borrow
241. How to Keep Your Cool and Adjust When SKUs Underperform
240. What Buyers Really Want from You at Trade Shows
239. Hook, Line, and Sinker: Creating Brand Names that Reel In Customers
238. Part II: Kai's Transparent Take on Building Your Biz Conscientiously
237. Kai's Transparent Take on Building Your Biz Conscientiously
236. From Hustle Mode to Healthy Growth: Pivoting, Using Your Strengths, and Saying No
235. B.T.R. Nation's Path to Tripling their Number of Retail Doors in 2 Months
234. This 30 Under 30 CEO's 3 Words for Moving Forward
233. An Introvert's Guide to Expo West & Other Industry Events
232. Ibraheem Basir of A Dozen Cousins on Not Sacrificing Values for Growth
231. Know Your Numbers, Know Your Customers: Using Data to Get Past Plateaus
230. Beyond Buzzwords: How Brands Can Start Supporting a More Equitable Industry
229. [Is It Worth It, Charlie?] Defining Business Success Beyond the Numbers
228. 3 Pitch Lessons from 30 Years of CPG Experience
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