Branch Out - A Podcast from Connection Builders
Business:Careers
Creating a remarkable brand is not a task for the faint of heart. It requires unwavering authenticity, a fierce dedication to values, and an unrelenting commitment to purpose. Mike Jones, the CEO and Managing Partner of Resound, truly believes in these principles. With an unbridled passion for every client, he leads Resound’s vision, strategy, and business development, relentlessly pursuing building brands that resonate deeply with people. Resound is a brand consultancy providing services that enable organizations to create genuine brands and experiences that strike a chord with people, encouraging their return. In our conversation, we unpack everything about brand management and recognition and why it should be a priority for any professional service business. Mike explains the power behind a brand, what makes a successful brand, and what effective brand alignment means. We also discuss whether personal relationships are still beneficial to a company’s brand, how businesses are no longer location by location, the challenges of creating a brand, and much more.
Key Points From This Episode:
Mike Jones on LinkedIn
Mike Jones on Twitter
Resound
The Remarkabrand Podcast
You are Remarkable
Association for Accounting Marketing
Connection Builders
Alex Drost LinkedIn
Ask, Listen, Act: Enhancing Your Client Experience - Alyson Fieldman
Disconnect to Connect: Transforming Your Workplace and Your Life - Amy Vetter
Strategic Growth for Professional Services Firms - Gale Crosley
The Power of Professional Empathy - Bruce Ditman
The Nexus of Creativity and Entrepreneurship - Scott Scarano
The Value of Thought Leadership - Elana Margulies Snyderman
Successful Cross-Selling in Professional Services Firms - Timothy Keith
Strategic Marketing for Private Equity and Deal Advisors - Jack Vawdrey
Giving Emotions a Seat at the Table - Denise Logan
Empowering CPAs to Build and Scale Profitable Practices - Chase Birky
Essential Skills for Business Development Success - Alex Egan
Finding Passion in the Work You Do – Randy Crabtree
Resilience Breeds Success - Lisa Howze
Building Credibility to Facilitate Authentic Connections - George Sirignano
Ask Questions to Uncover Opportunity - Gary Braun
The Entrepreneur's Mindset - Isatou Smith
Leading Through Challenging Situations - Susan Black-Beth
Embrace Uncertainty & Take Risks - David Hartley
Rethink Your Approach to Work - Dan Montgomery
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