Branch Out - A Podcast from Connection Builders
Business:Careers
Strategic growth is about more than just growth for growth’s sake. It’s about identifying the most efficient path for profitability and sustainability and then pursuing it. Our guest today, Gale Crosley, is a Strategic Growth and Innovation Consultant who has helped countless growth-oriented CPA and Accounting firms overcome barriers and achieve high-performing strategic growth. Crosley started her career as a CPA with Arthur Andersen before transitioning to technology sales. After the dot-com bust, she started her own growth consultancy to help CPA firms grow strategically.
We discuss strategic growth within the CPA and broader professional services profession, including what firms can learn from traditional corporate enterprises and how technological innovations like AI are changing the industry. Gale explains that strategic growth is not just top-line growth but also about the bottom line. It's not growth for growth's sake; rather, it's about growing profitability. She also breaks down the biggest impediments to strategic growth, like unprecedented staffing shortages and adapting to revenue cycles.
Finally, Gale notes that firms must shift their strategy as the market changes. Firms need to specialize and innovate to stay relevant. Gale believes private equity and technology are disrupters to the CPA profession that will accelerate the need to evolve current business strategies. Gale advises managing partners to focus on strategic growth and specialization instead of riding the rollercoaster of market conditions. By being forward-thinking and focusing on strategic growth, firms can achieve the most profit and the fastest growth.
Key Points From This Episode:
Gale Crosley
Gale Crosley on LinkedIn
Connection Builders
Alex Drost LinkedIn
Ask, Listen, Act: Enhancing Your Client Experience - Alyson Fieldman
Disconnect to Connect: Transforming Your Workplace and Your Life - Amy Vetter
The Power of Professional Empathy - Bruce Ditman
The Nexus of Creativity and Entrepreneurship - Scott Scarano
The Value of Thought Leadership - Elana Margulies Snyderman
Successful Cross-Selling in Professional Services Firms - Timothy Keith
Strategic Marketing for Private Equity and Deal Advisors - Jack Vawdrey
The Power of Brand Recognition - Mike Jones
Giving Emotions a Seat at the Table - Denise Logan
Empowering CPAs to Build and Scale Profitable Practices - Chase Birky
Essential Skills for Business Development Success - Alex Egan
Finding Passion in the Work You Do – Randy Crabtree
Resilience Breeds Success - Lisa Howze
Building Credibility to Facilitate Authentic Connections - George Sirignano
Ask Questions to Uncover Opportunity - Gary Braun
The Entrepreneur's Mindset - Isatou Smith
Leading Through Challenging Situations - Susan Black-Beth
Embrace Uncertainty & Take Risks - David Hartley
Rethink Your Approach to Work - Dan Montgomery
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Reaching your Goals
Insights@work
Drive With NAR
The Ken Coleman Show
Business Dad