You want to land on more shelves. So, you stop by your retail target and leave samples...but you might be doing more harm than good for your brand. In this week's episode of the Food Biz Wiz podcast, I'm debunking myths about sharing samples with wholesale buyers and what you need to do to make sure you get it right.
You’ll hear all about…
Make sure to connect with us on Instagram and LinkedIn and let us know what you’ll be doing differently the next time you share samples with a buyer. Find our Instagram and LinkedIn links, as well as other relevant podcast episodes, at our full show notes here!
This episode is sponsored by Retail Ready® Right Now! If you listened in and want a place to ask specifics about best practices for sharing your samples and crafting a compelling pitch, then you are the perfect fit for Retail Ready®. Retail Ready® is our online course and community for producers who are looking to have a solid retail strategy and increase their sales with less guesswork. Click here for our quickstart enrollment so that you can learn more and get started TODAY!
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244. 3 Food Founder Mistakes You Might Be Making
243. How to Avoid the Most Common Food Biz Finance Pitfalls
242. From Cookies to Cash: 3 Girl Scouts' Sales Strategies to Borrow
241. How to Keep Your Cool and Adjust When SKUs Underperform
240. What Buyers Really Want from You at Trade Shows
239. Hook, Line, and Sinker: Creating Brand Names that Reel In Customers
238. Part II: Kai's Transparent Take on Building Your Biz Conscientiously
237. Kai's Transparent Take on Building Your Biz Conscientiously
236. From Hustle Mode to Healthy Growth: Pivoting, Using Your Strengths, and Saying No
235. B.T.R. Nation's Path to Tripling their Number of Retail Doors in 2 Months
234. This 30 Under 30 CEO's 3 Words for Moving Forward
233. An Introvert's Guide to Expo West & Other Industry Events
232. Ibraheem Basir of A Dozen Cousins on Not Sacrificing Values for Growth
231. Know Your Numbers, Know Your Customers: Using Data to Get Past Plateaus
230. Beyond Buzzwords: How Brands Can Start Supporting a More Equitable Industry
229. [Is It Worth It, Charlie?] Defining Business Success Beyond the Numbers
228. 3 Pitch Lessons from 30 Years of CPG Experience
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