Welcome to a new phase in the life of this podcast. Up until now, we’ve been the "Business Podcast Blueprint Show." And the business podcast blueprints are an important part of how we think about and help people achieve, effective podcasting. They represent the key high level archetypes for company podcasts - the prime directives that inform all of the other strategic decisions: Thought Leadership, Audience Engagement, Relationship Building and Content.
Those are still very important, and we’re still going to be talking about them a lot.
What the business podcast blueprints lack in terms of a name is being sticky, and immediately comprehensible. Sticky, when it comes to podcast names, means easy to remember and to say. Immediately comprehensible, pretty obviously, means it doesn’t need to be explained. To try and bridge these gaps a little, I’m delighted to introduce our new name: "The Company Show".
The name, and the art, are changing, and we’re going to continue experimenting and exploring different formats - more case studies, more instruction, more commentary, and at least for the next season, more regular releases, with an every-other week schedule.
I welcome you to this new iteration of our podcast, and encourage you to listen and to share it!
Case Study: Podcasting as a Long-Term Marketing Strategy with Susan Friedmann
Maximizing the Value of Your Podcast Archive with Racheal Cook
Pitching and Podcasting for Authors with Angie Trueblood
A Tale of Three Podcasts with Megan Dougherty
Joy, Email and Your Podcast with Shannon Hernandez
Using LinkedIn to Supercharge your Relationship Building with Sophie Lechner
Creating Impact with Expert Knowledge with Kachina Gosselin
13 Questions to Ask a Podcast Production Company Before You Hire Them
Protecting Your Podcast: Intellectual Property and Fair Use with Erin Ogden
Positioning Your Podcast for Business Growth with Beate Chelette
Does Your Podcast Format Match Your Podcast Goals?
Case Study: Growing a Media Business Through Podcasting with Rayna Rokicki
Practice Makes Prepared with Meridith Grundei
How to Measure the Impact of Your Podcast
Mastering Facebook Ads for Podcast & Business Growth with Stacy Reed
Should You Book A Podcasting Studio? with JP Davidson
Achieving Business Goals with Podcast Managers | Ted Cragg
What to Expect at PFBCon 2023 with Tom Fox
Podcasting for Business Refresher
The Ultimate Guest Pitching System with Kris Ward
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The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
Better Advertising with BTR Media
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström