It's no secret that I've automated and outsourced everything but the absolute necessities in my photography business, but it wasn't always that way. For the first 7 years of my business I did it ALL myself... and it nearly killed me.
When necessity forced me to change my approach, I hoped it wouldn't destroy the personal, high-touch brand I'd worked so hard to cultivate. Imagine my surprise when it not only improved my client's experience, but had a profoundly positive effect on my bottom line (not to mention my mental health and work/life harmony).
Today my guest is Rick Liston, who had a similar journey in his wedding photography business. He is sharing how the success he achieved through automation and delegation ultimately led him to start a parallel company that connects photographers with virtual assistants trained specifically to work in the photo industry.
Rick talks about how you can begin to recognize the tasks you can outsource, and how doing that will free you up to spend more time and energy focusing on higher-level tasks that will ultimately allow your business to grow.
Even if you don't think you're ready for a VA yet, I want to encourage you to tune in and visit Rick's website. You might be surprised at how affordable and effective hiring a VA can be!
Links:
Resources:
262 - Website Design Secrets with Kelsey Christine
260 - Intersecting Skills with Amanda Dudzik
259 - Dealing with Difficult Clients with Rachel Utain-Evans
258 - How I'm using Pic-Time's new AI feature in my Family Photography Business
257 - Tech Your Business Needs Right Now with Dayna Schaaf
256 - Increasing Print Sales with Wall Gallery Mockups with Sharisse Rowan
255 - Successfully Transitioning out of the Slow Season with Sabrina Gebhardt
254 - What Stays the Same
253 - Accommodating Neurodivergence with Stacey Feasel
252 - Welcome to the Simple Sales System
251 - The Power of Affiliate Marketing with Dayna Schaaf
250 - Pivoting Like a Pro: Starting Over with Alison Bell
249 - The No-Mistake Mindset
248 - Designing the Life (and Business) You Want with Kristin Sweeting with Kristin Sweeting
247 - Adding Flash to Your In-Home Portrait Toolkit with Kim Hildebrand
246 - The Ten-Minute Commitment
245 - Your Five People
244 - Budgeting & Forecasting for Increased Profitability with Danielle Hendon
243 - Expense or Investment?
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