In our Original Recipe episode this week, we’re revisiting an episode with marketing expert Ryan Pintado-Vertner. Ryan is the founder and CEO of Smoketown, a brand consultancy that focuses on fractional CMO services and strategy practice to help mission-driven consumer brands maximize their growth and build more traction.
Alli and Ryan discuss:
To check out Smoketown and our conversations on this episode in the Food Biz Wiz Facebook group, click here to our full show notes!
This episode is sponsored by our 4th Quarter Masterclass for growing your food biz! If you listened in and want to ask CPG questions to experts like Ryan, Alli, and Charlie, then Retail Ready® is the perfect place for you! Check out our Masterclass for actionable tips to increase your sales NOW, plus an invite to join us in Retail Ready®. Click here to watch our Masterclass and learn those tips, plus all that we cover inside our course, coaching & community!
247. The Story Behind Alli’s Buyer Perspective
246. Alli's Important Rules of Retail
245. Should I Sell My Products in a Franchise?
244. 3 Food Founder Mistakes You Might Be Making
243. How to Avoid the Most Common Food Biz Finance Pitfalls
242. From Cookies to Cash: 3 Girl Scouts' Sales Strategies to Borrow
241. How to Keep Your Cool and Adjust When SKUs Underperform
240. What Buyers Really Want from You at Trade Shows
239. Hook, Line, and Sinker: Creating Brand Names that Reel In Customers
238. Part II: Kai's Transparent Take on Building Your Biz Conscientiously
237. Kai's Transparent Take on Building Your Biz Conscientiously
236. From Hustle Mode to Healthy Growth: Pivoting, Using Your Strengths, and Saying No
235. B.T.R. Nation's Path to Tripling their Number of Retail Doors in 2 Months
234. This 30 Under 30 CEO's 3 Words for Moving Forward
233. An Introvert's Guide to Expo West & Other Industry Events
232. Ibraheem Basir of A Dozen Cousins on Not Sacrificing Values for Growth
231. Know Your Numbers, Know Your Customers: Using Data to Get Past Plateaus
230. Beyond Buzzwords: How Brands Can Start Supporting a More Equitable Industry
229. [Is It Worth It, Charlie?] Defining Business Success Beyond the Numbers
228. 3 Pitch Lessons from 30 Years of CPG Experience
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