How to be a High-Value Player
Hi Everyone, Carl Gould here your #70secondCEO, just over a minute of investment per day for a lifetime of results.
You’re going to have a premium offering, that really high McDaddy offering, and then, once you’ve convinced them of the value of your brand, then they’re going to go and purchase off the menu. And on that menu is something for every appetite and something for every budget. You need to compete to be the best in your niche. Not the worst. And if you’re pricing is in the middle of your niche, consumers think you are among the worst. Because if you are the highest price in your niche, they’re going to think, “Wow! They can command those high prices, they must know something.” Conversely, if you are the lowest in your niche, that is the second way you assert your authority. How can they be doing all of this and not charging us? They must know something. But in the middle? Nobody knows anything. That doesn’t take any talent to be in the middle. But to be the top or the bottom in pricing that takes talent. That takes an expert, you need to be an expert. Ok, for most of you watching/listening today. It’s easier to be the highest price in your niche as opposed to the lowest price in your niche. You go low price, now you’re on a huge volume game. Now you’re competing with the real big boys.
Like and follow this podcast so you can learn more. My name is Carl Gould and this has been your #70secondCEO.
Carl-Gould-#70secondCEO-Focus and Reframe for Success
Carl-Gould-#70secondCEO-Getting Others to Perform - Empower Them
Carl-Gould-#70secondCEO-Making Your Voice STAND out
Carl Gould-#70secondCEO-Open Your Eyes to New Perspectives
Carl Gould-#70secondCEO-Productize all of Your Operations
Carl Gould-#70secondCEO- Find Yourself and Lose Yourself in Your Work
Carl-Gould-#70secondCEO-The Power and The Risk and The Danger of Your Business
Carl-Gould-#70SecondCEO-What is Your Standard That You're Living By
Carl-Gould-#70SecondCEO-ConvenientorNecessary. What are You Doing in Your Business?
Carl-Gould-#70secondCEO-Client Agreements...At Will Part 2
Carl-Gould-#70secondCEO-Client Agreements...At Will
Carl-Gould-#70secondCEO-Can You Keep The Base Price
Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price Part 2
Carl-Gould-#70secondCEO-There is a Risk in Not Raising Your Price
Carl Gould-#70secondCEO-You Need to Get to the Point Where You Get...Yes But
Carl-Gould-#70secondCEO-How Much Could You Raise Your Pricing Without Losing Clients
Carl-Gould-#70secondCEO-It's ALL in the Presentation
Carl-Gould-#70secondCEO-Keep the Buying Process Simple
Carl-Gould-#70secondCEO-We Brag About the Premium Purchases We Make
Carl-Gould-#70secondCEO-You are not Allowing Your Clients to Say They Are the Best Client for You
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