She’s The Business Podcast With Jessica Osborn
Business:Entrepreneurship
What if you didn't have to pit yourself against them at all? What if you could both thrive in your own space without feeling the need to explain the differences between you to prospects? Wouldn't that feel a lot more fun and less like a struggle?
Before you ask, no, I'm not a rose-tinted glasses gal who's high on life and seeing only the fluffy blue sky version of business.
No, I'm not naive.
I've been in online business for 14 years already and prior to that I had 12 years in corporate and small business marketing.
In this thought-provoking episode, I'm sharing why I believe that analyzing competitors could be stunting your business growth!
And that when you switch off the 'scarcity channel' blaring away with all the false news about how you have to take out your competitors and base your sales messaging on pointing out your strengths vs their weaknesses ...
You might find instead the channel of 'abundance' where daily you get reminded about how much opportunity there is out there and far more than you could ever handle, even if you took just a nibble of the feast in front of you.
In today's episode you'll discover:
- Why analyzing and competing with your peers may be limiting your success
- What impact personal brands and micro-businesses are having on the competitive nature of the market
- The shift from a scarcity mindset to abundance thinking and why you need to do this to survive
- How to reclaim your personal power and build a thriving business by leveraging your uniqueness.
Tune in to uncover the secrets of standing out in your niche and attracting the right clients - without having to compete with others.
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