EDGE of the Web - The Best SEO Podcast for Today’s Digital Marketer
Business:Marketing
Greg Gifford travels the globe speaking to SEO audiences throughout the year, thankfully we were able to rein him in for this week's interview series. If you want to learn the ins and outs of local SEO, Greg Gifford is your guy. With over 20 years of experience in online marketing and web design, the COO at Search Lab joins Erin to discuss fundamental strategies in achieving premium local SEO. Understand the keys to cracking Google’s Ranking Factors at a local level, and take the next step in your local SEO strategy this week on the EDGE!
Key Segments:
[00:03:27] Introducing Greg Gifford
[00:06:04] Greg’s SEO Journey
[00:13:06] EDGE of the Web Title Sponsor: Site Strategics
[00:15:31] Greg’s BrightonSEO Presentation
[00:24:04] Google Business Profile Optimization Factors
[00:26:11] EDGE of The Web Sponsor: Hostinger
[00:27:33] Varying Verticals to Industries in the Google Algorithm
[00:33:49] Aligning Business Photos to Google’s Standards
[00:39:12] EDGE of The Web Sponsor: Wix
[00:40:23] Are Certain Ranking Factors More Dynamic Than Others?
[00:45:25] Biggest Takeaways from Greg’s Study
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Hostinger: https://edgeofthewebradio.com/hostinger
Follow Our Guest
Twitter: https://twitter.com/GregGifford
LinkedIn: https://www.linkedin.com/in/greggifford/
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676 | Getting Tactical with Local SEO w/ Joy Hawkins
675 | News from the EDGE | Week of 4.8.2024
674 | Drawing The Line With AI Content w/ Simon Cox
673 | News from the EDGE | Week of 4.1.2024
672 | Reflecting on SEO and Web Development History w/ Simon Cox
671 | News from the EDGE | Week of 3.25.2024
670 | The GA4 Concert and Afterparty w/ Brie Anderson
669 | News from the EDGE | Week of 3.11.2024
668 | Rocking Out GA4 w/ Brie Anderson
667 | News from the EDGE | Week of 3.4.2024
666 | Design Thinking for SEOs w/ Ola King
665 | News from the EDGE | Week of 2.26.2024
664 | Search Experience Optimization w/ Ola King
663 | News from the EDGE | Week of 2.19.2024
662 | Local SEO and Google SGE w/ Greg Gifford
661 | News from the EDGE | Week of 2.12.2024
659 | News from the EDGE | Week of 2.5.2024
658 | Content at Scale Using Artificial Intelligence w/ Julia McCoy
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