EDGE of the Web - The Best SEO Podcast for Today’s Digital Marketer
Business:Marketing
Top Google contributor and owner of Sterling Sky, Joy Hawkins, joins the EDGE this week. Joy has been a renowned SEO speaker and influencer since 2006 and has been growing a top local SEO agency since 2017. How does local SEO differ from traditional SEO? Listen in as Joy shares her industry experience and delivers tactical strategies for executing premier-level local SEO. Google has been growing a much deeper focus on niche markets and authenticity factors. Learn how to leverage this shift to niche-level queries for your clients. Get ahead of the algorithm as we uncover the best local SEO strategies you should be following this week on the EDGE of the Web!
Key Segments:
[00:03:57] Introducing Joy Hawkins
[00:05:40] Joy’s Backstory in the Industry
[00:06:53] Taking the Role of an Educator in the Space
[00:08:15] EDGE of the Web Title Sponsor: Site Strategics
[00:09:29] SEO vs. Local SEO
[00:13:24] Valuable Tactics in Local SEO
[00:18:13] EDGE of the Web Sponsor Riverside.fm
[00:20:14] Why User-Generated Content is Such a Major Factor in Today’s SEO
[00:24:23] How Do We Know That Citation Platforms Aren’t Being Indexed on Google?
[00:25:55] Entering Into Niche Markets
[00:31:53] EDGE of the Web Sponsor Wix
[00:33:04] Why do Operating Hours Affect Rankings?
[00:37:52] Local SEO Recommendations For a Small Budget
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Riverside: https://edgeofthewebradio.com/riverside
Follow Our Guest
Twitter:https://twitter.com/JoyanneHawkins
LinkedIn:
https://www.linkedin.com/in/joyhawkins/?originalSubdomain=ca
678 | Moore’s Law & the Accelerated Growth of AI w/ Michel Fortin
677 | Fending off Local Attacks w/ Joy Hawkins
675 | News from the EDGE | Week of 4.8.2024
674 | Drawing The Line With AI Content w/ Simon Cox
673 | News from the EDGE | Week of 4.1.2024
672 | Reflecting on SEO and Web Development History w/ Simon Cox
671 | News from the EDGE | Week of 3.25.2024
670 | The GA4 Concert and Afterparty w/ Brie Anderson
669 | News from the EDGE | Week of 3.11.2024
668 | Rocking Out GA4 w/ Brie Anderson
667 | News from the EDGE | Week of 3.4.2024
666 | Design Thinking for SEOs w/ Ola King
665 | News from the EDGE | Week of 2.26.2024
664 | Search Experience Optimization w/ Ola King
663 | News from the EDGE | Week of 2.19.2024
662 | Local SEO and Google SGE w/ Greg Gifford
661 | News from the EDGE | Week of 2.12.2024
660 | How To Dominate Your Local SEO w/ Greg Gifford
659 | News from the EDGE | Week of 2.5.2024
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