EDGE of the Web - The Best SEO Podcast for Today’s Digital Marketer
Business:Marketing
Local SEO specialist, Joy Hawkins, returns for her second interview segment this week. Joy shares the recent landscape of local SEO, including some big shifts in the space that you need to know! Discover the possibilities of LSAs and videos, learning how they can shoot you up on the SERP. We discuss the rise of AI and where the user fits into this sea of content. To wrap things up, Joy shares what all SEOs should be keeping top of mind… crisis management! Get ready to score with your local SEO as we share the best local tactics and look into how AI is joining the scene this week on the EDGE of the Web!
Key Segments:
[00:03:27] Reintroducing Joy Hawkins
[00:08:38] Were There Any Major Changes in Local SEO in 2023?
[00:14:06] What Makes Local Service Ads Unique?
[00:16:10] Steer Clear of This LSA Scam!
[00:20:20] Should Google Be Increasing Their Customer Support Network
Without AI?
[00:22:58] EDGE of the Web Title Sponsor: Site Strategics
[00:24:40] Joy’s Thoughts On The Rise of AI
[00:30:52] How Should SEOs Be Focusing on UX?
[00:33:33] EDGE of the Web Sponsor Wix
[00:35:16] Have Google Updates Favored User Generated Content?
[00:35:59] Implementing Crisis Management For Negative Online Mentions
[00:37:06] Can Video Boost Your Local SEO?
Thanks to Our Sponsors!
Site Strategics: http://edgeofthewebradio.com/site
Wix: http://edgeofthewebradio.com/wix
Follow Our Guest
Twitter:https://twitter.com/JoyanneHawkins
LinkedIn:https://www.linkedin.com/in/joyhawkins/?originalSubdomain=ca Instagram: https://www.instagram.com/sterlingskyinc/Facebook: https://www.facebook.com/groups/2824225650936424YouTube: https://www.youtube.com/@SterlingSkyInc/TikTok: https://www.tiktok.com/@sterlingskyseo
Resources
Sterling Sky
Core Updates, Forums, and More Webinar
Local Search Forum
679 | News from the EDGE | Week of 4.29.2024
678 | Moore’s Law & the Accelerated Growth of AI w/ Michel Fortin
676 | Getting Tactical with Local SEO w/ Joy Hawkins
675 | News from the EDGE | Week of 4.8.2024
674 | Drawing The Line With AI Content w/ Simon Cox
673 | News from the EDGE | Week of 4.1.2024
672 | Reflecting on SEO and Web Development History w/ Simon Cox
671 | News from the EDGE | Week of 3.25.2024
670 | The GA4 Concert and Afterparty w/ Brie Anderson
669 | News from the EDGE | Week of 3.11.2024
668 | Rocking Out GA4 w/ Brie Anderson
667 | News from the EDGE | Week of 3.4.2024
666 | Design Thinking for SEOs w/ Ola King
665 | News from the EDGE | Week of 2.26.2024
664 | Search Experience Optimization w/ Ola King
663 | News from the EDGE | Week of 2.19.2024
662 | Local SEO and Google SGE w/ Greg Gifford
661 | News from the EDGE | Week of 2.12.2024
660 | How To Dominate Your Local SEO w/ Greg Gifford
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