In this weeks episode of the podcast we're talking all about the NEW wave of advertising and marketing that I predict is coming in 2024. It's going to change the way that we grow our list, sell our products, and of course... LAUNCH.
Tune in to learn how you can still profit while the industry shifts.
Links Mentioned:
TIMESTAMPS:
00:24 In this episode I'm excited about sharing industry trends in marketing and predicts radical shifts happening before 2024.
04:18 People want a sense of control and are used to quick cash cycles, but I recommend a new approach of 90-120 day cycles in advertising and marketing.
07:38 I disappeared from the podcast for 10 weeks - but continued to nurture the audience through regular email communication and discussing marketing trends and making offers - and that's VITAL.
10:40 Low ticket offers under $50 serve as invitations to learn from and work with us!
15:23 Why we're planning to launch 4 times a year, but it may be changed to 3 depending on stress levels with low-priced products and wait lists that serve as an insurance policy.
18:00 Our last cycle advertising spend spend was around $7-9k, resulting in about $20k in cash. Over 100 new customers, 60 of them recurring. It works!
23:42 After 2 years, the team decided to increase the price or our memberships to support adding new resources and content in our membership - but you can still get in at $49/month through Cyber Monday!
080. Creating Accessibility In Your Business with Anna HeardinLondon
079. 30 Days to 100 NEW Members: An Experiment
078. Growth Stacking: Where to Focus Next For Business Growth
077. Unconventional Marketing That Works with Dama Jue
076. Sales Streaks: Creating DAILY Sales In Your Business
075. Intentional Profitability with Prerna and Mayank Malik: Beyond Revenue Goals
074. Yoga Mats to Marketing: Brett Larkin's Journey of Adaptation and Growth
073. Behind the Scenes of Our Profitable Business Model
072. Converting New Leads (From Ads) Into Buyers...
071. 4 Facebook Ads Strategies to Leverage in 2024
069. Behind The Scenes of our $300k Membership
068. The Missing Episodes: Behind the Scenes of our 10-Week Hiatus and Business Growth
067. What’s Working Now with Facebook & Instagram Ads
The $15/Day Facebook Ads Growth Engine
065. Creating Consistent Revenue with Angela Henderson
064. The Layers of Mentorship: Finding and Leveraging the Right Mentors
063. If I Had to Start Over in 2023...
062. How I'm Prepping My Biz for 2-Weeks Without Me
061. Cash Injection: 5 Creative Ways to Generate Income
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