What does it take to make $300,000 - $49 at a time?
In this episode, we're taking you behind the scenes of a membership that's been 2 years in the making.
I’ll share the nitty-gritty details, successes, and challenges of running the Not Your Average membership for over two years.
From revenue to member retention strategies, this episode provides a candid look at the inner workings of a successful membership program.
Tune in for an in-depth exploration of the lessons learned and valuable insights gained from running a thriving membership site.
Timestamped Key Moments:
01:59 Behind the scenes of Not Your Average Membership. What it consists of, and how long it to generate over $304,000 in sales.
05:01 Why you MUST monitor churn rate to retain memberships, and grow.
07:59 How we reduced churn rate to 7.5% by focusing on content consumption and audience preference for Facebook groups over external networks.
11:25 Upgrading to a Facebook group decreased churn. integration of wins sharing boosted engagement.
15:14 While we saw increase in top line membership growth, revenue increases - we overlooked customer experience, and that cost us money.
17:53 What we did when our Instagram account blocked during major promotion, then our FB account was blocked, and fail safes we put in place after.
20:35 Struggling with Facebook ads direct to offers, focusing on building an engaged listener.
23:36 A recap on the importance of customer retention, keeping customers happy, and understanding their needs.
Links Mentioned:
080. Creating Accessibility In Your Business with Anna HeardinLondon
079. 30 Days to 100 NEW Members: An Experiment
078. Growth Stacking: Where to Focus Next For Business Growth
077. Unconventional Marketing That Works with Dama Jue
076. Sales Streaks: Creating DAILY Sales In Your Business
075. Intentional Profitability with Prerna and Mayank Malik: Beyond Revenue Goals
074. Yoga Mats to Marketing: Brett Larkin's Journey of Adaptation and Growth
073. Behind the Scenes of Our Profitable Business Model
072. Converting New Leads (From Ads) Into Buyers...
071. 4 Facebook Ads Strategies to Leverage in 2024
070. The NEW Way of Marketing in 2024
068. The Missing Episodes: Behind the Scenes of our 10-Week Hiatus and Business Growth
067. What’s Working Now with Facebook & Instagram Ads
The $15/Day Facebook Ads Growth Engine
065. Creating Consistent Revenue with Angela Henderson
064. The Layers of Mentorship: Finding and Leveraging the Right Mentors
063. If I Had to Start Over in 2023...
062. How I'm Prepping My Biz for 2-Weeks Without Me
061. Cash Injection: 5 Creative Ways to Generate Income
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