We get super practical with Israeli duo, Margaret Jerr-Jarrett, and Emunah Winer, founders of Jerusalem-based agency, Nihilo.
We tuck into how they use words and ideas to build powerful brands and we explore how the strategic elements of brand building find their way into the creative look and feel and customer experiences a brand produces for customers.
We review what a “Verbal” Identity is and why brands need one. We also explore the principles of the tone of voice and how a verbal identity connects with visual identity.
We also do a deep dive into how this duo works and goes about creating and defining brand identity as well as exploring live projects.
If you want a peak behind the scenes as to how the brand building works in practice - this episode is not to be missed.
S05.EP08 - How to Use Strategic Narrative for Brand Growth with Andy Raskin
S05.EP07 - Experiential Branding (Light & Atmosphere) with Matt Clutterham
S05.EP06 - B2B Marketing with Jade Tambini
S05.EP05 - Brand Frameworks with Sarah Robb
S05.EP04 - Designing Brand Identity (+ Brand Architecture) w/ Rob Meyerson
S05.EP03 - How to Launch a Brand in 10 Days with Brand Sprints (w/ Eden Vidal)
S05.EP02 - How Brands Grow with Byron Sharp
S05.EP01 - State of Brand 2024 with Jacob Cass & Matt Davies
S04.EP18 - Best of Season 4 (2023)
S04.EP17 - Brand Storytelling with Miri Rodriguez
S04.EP16 - Any Insights Yet? w/ Chris Kocek
S04.EP15 - BIG Brand Ideas (Secrets Revealed!)
S04.EP14 - Balancing Facilitation & Strategy w/ Rachel Davis
S04.EP13 - The Art of Consistency: Mastering Brand Guidelines w/ Hamish Smyth
S04.EP12 - Distinctiveness, Differentiation, and Brand Growth with Jenni Romaniuk
S04.EP11 - How to Build Big Brands on Small Budgets with Ian Barnard
S04.EP10 - Mastering Brand Building in a Regulated World with Terri Goldstein
S04.EP09 - Creativity, Empathy & Culture with SNASK
S04.EP08 - Personal Branding & The Power of LinkedIn with Mike Roberts
S04.EP07 - Uncovering Insights & Measuring Brand with Dan White
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