Week 2 of our Google Ads series! Nick is joined this week by Daisy, who is a specialist in Google Shopping Ads at Spec Digital.
Nick and Daisy share their insights and knowledge in what you can do to get customers to convert more and spend more, what Performance Max is, creating and optimising ad audiences, effectively testing ads, and much more!
Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify website and a member of the Spec team will be in touch soon!
Key takeaways:
0:00 Introduction & About Daisy
1:47 Where to start for setting up Google Ads for your Shopify store
3:29 What is a Performance Max campaign?
4:36 The biggest things you need to control in Performance Max
11:13 What is impression share?
12:31 The audiences you want to feed into Performance Max
14:44 Testing - How long do you test ads for?
19:46 How to manage the Google feed with in & out of stock products
21:13 The Insights & Data you get from Performance Max
27:47 How to maximise peak spending periods
32:40 What are Asset Groups and how to make them good
43:21 What is the data we can look at to understand customer behaviour
48:10 CRO - What you can do to get customers to convert more and spend more.
50:51 The one thing you need to try on your Performance Max campaigns
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
SEO - Cementing your Shopify Store at #1 on Google
Google Ads: 98% Of Web Visits Don't Buy. Here’s Why…
Optimize & Convert: A Guide To CRO Success With Ben Burgess
10 UNMISSABLE Lessons For Working With Marketing Agencies!
From 0 to $1m on Shopify - Your New Growth Strategy!
8 Unmissable Steps For 10x Growth on Shopify - You're Growth Plan
Unbox Your Inbox! Mastering Email Marketing Strategies with Jandre De Beer, CEO of V8 Media.
From Near Bankruptcy to Shopify Mastery! Tips, Tricks & Future Trends
Crafting Ecom Success: EcomHannah’s Journey from Etsy to Shopify and Beyond
How I Sold My Shopify Empire, Bought It Back, and Scored a Netflix Series: The Battlbox Journey
Unlocking E-Commerce Success: Strategies and Insights with Eugene from Factory Pure
How To Build An 8-Figure Shopify Business!
How To Automate Customer Engagement to Maximise Revenue!
8 Epic Shopify Loyalty Programs Every Brand Should Consider!
How To Run The Ultimate Shopify Loyalty Programme For Your Customers
#1 Shopify Loyalty Program on G2 - Scale LTV The Right Way (Ft Fiona Stevens)
2023 Round up & What To Expect In 2024!
Conversion Rate Optimisation Webinar - Boost Revenue From Your Existing Site Traffic!
Telling Your Brand Story To Acquire More Customers - With Red Beard Creative
The Power Of Rewarding and Incentivising Website Visitors - With Tyler Farley
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money