Harley-Davidson spent more than a century branding its motorcycles as the bikes for rebels and macho cowboys. They’re made in America, for Americans. But Harley’s core customers are aging and before long will die out. Younger generations aren't stepping up to take their place. If it wants to keep selling motorcycles, Harley-Davidson is going to have to look outside the U.S. for new buyers, and become a little less American in the process. But that isn't sitting well with its customer base. PLUS: One listener tells us about the Honda Civic that brought her and her husband together.
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62: This was Brought to you by...
61: Kellogg v. Kellogg
60: The Levi's That Came In From the Cold
59: The Pepski Generation
58: The House That Sears Built
57: Bacardi and the Long Fight for Cuba
56: Pan Am in Vietnam
Trailer: The Final Season
Send us your "Product Misplacement" stories!
55: The Polaroid Revolutionary Workers Movement
54: Will The Real Mr. Oreo Please Stand Up?
53: An Essential Oils Investigation
52: The Republic of Samsung
51: Not All Fun and Board Games
50: Let’s Talk About Tampax
49: Making Nathan’s Famous
48: The Fight for the McDonald’s Franchise
Trailer: BTYB returns on June 24
INTRODUCING: “Twenty Thousand Hertz” and THX
BONUS: Where is Hidden Valley Ranch?
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