In 1990, PepsiCo made a deal with the Soviet Union for submarines, a cruiser, a frigate, and a destroyer. It was the largest agreement ever made between an American company and the USSR. But it wasn’t Pepsi’s first deal with the Soviets. For decades, one executive had been flying to the Soviet Union to meet foreign trade ministers, politicians, and regular Russians. At the height of the Cold War, he was determined to make a deal and bring two countries locked in a bitter conflict together.
62: This was Brought to you by...
61: Kellogg v. Kellogg
60: The Levi's That Came In From the Cold
58: The House That Sears Built
57: Bacardi and the Long Fight for Cuba
56: Pan Am in Vietnam
Trailer: The Final Season
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55: The Polaroid Revolutionary Workers Movement
54: Will The Real Mr. Oreo Please Stand Up?
53: An Essential Oils Investigation
52: The Republic of Samsung
51: Not All Fun and Board Games
50: Let’s Talk About Tampax
49: Making Nathan’s Famous
48: The Fight for the McDonald’s Franchise
Trailer: BTYB returns on June 24
INTRODUCING: “Twenty Thousand Hertz” and THX
BONUS: Where is Hidden Valley Ranch?
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