This week’s 155th episode wraps up our final three-part mini-series on the lessons learned from successful seven-figure CPG brands, with Umai Marketing cofounders Karin Samelson and Alison Smith, and the Head of Marketing at Rodeo CPG, Adam Pollack. In this episode, Alison and Karin guide us through the three levers of digital marketing necessary for success.
Hear them touch upon:
Alison and Karin’s insights clarify so much of the confusion around which marketing tactics to explore, when. As this is the final episode in our mini-series, make sure that you’ve listened to the first two shows on our insights on operation strategy in episode 153 here and on retail strategy in episode 154 here!
GIVEAWAY: In celebration of this mini-series, we’re giving away a 60-minute, 1:1 session with each Rodeo CPG, Umai Marketing and Food Biz Wiz, in which you can ask any and all things operations, retail, and digital marketing! Click here for the full show notes and details on how to enter before the giveaway closes on 11:59pm CST on July 21st, 2022.
This episode is sponsored by our Masterclass! If you listened to these mini-series episodes and nodded your head along when we talked about the importance of having a plan, then click here to watch our free masterclass. It focuses on the steps and strategy to growing your food business and shows exactly what we cover inside of Retail Ready®, our course for CPG brands that want to get onto shelves and have high sales once there!
247. The Story Behind Alli’s Buyer Perspective
246. Alli's Important Rules of Retail
245. Should I Sell My Products in a Franchise?
244. 3 Food Founder Mistakes You Might Be Making
243. How to Avoid the Most Common Food Biz Finance Pitfalls
242. From Cookies to Cash: 3 Girl Scouts' Sales Strategies to Borrow
241. How to Keep Your Cool and Adjust When SKUs Underperform
240. What Buyers Really Want from You at Trade Shows
239. Hook, Line, and Sinker: Creating Brand Names that Reel In Customers
238. Part II: Kai's Transparent Take on Building Your Biz Conscientiously
237. Kai's Transparent Take on Building Your Biz Conscientiously
236. From Hustle Mode to Healthy Growth: Pivoting, Using Your Strengths, and Saying No
235. B.T.R. Nation's Path to Tripling their Number of Retail Doors in 2 Months
234. This 30 Under 30 CEO's 3 Words for Moving Forward
233. An Introvert's Guide to Expo West & Other Industry Events
232. Ibraheem Basir of A Dozen Cousins on Not Sacrificing Values for Growth
231. Know Your Numbers, Know Your Customers: Using Data to Get Past Plateaus
230. Beyond Buzzwords: How Brands Can Start Supporting a More Equitable Industry
229. [Is It Worth It, Charlie?] Defining Business Success Beyond the Numbers
228. 3 Pitch Lessons from 30 Years of CPG Experience
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