Today’s episode 190 of the Food Biz Wiz Podcast visits an age-old CPG question: should I add new products to my product line or not? We hear Charlie Berkinshaw, the founder & CEO of Element Shrub and VP of Student Success here at Retail Ready®, and Priya Osuri, the founder & CEO of Anar Gourmet Foods, discuss whether she should add a line of frozen, ready to eat meals to her current line of dry spice blends.
When you listen in, you’ll catch…
By the end of this episode, you’ll have a solid example of how YOU can think through whether a new product line opportunity is right for your brand. Click here to our full show notes so that you can find more on Anar Gourmet Foods and connect with us in our Food Biz Wiz Facebook group!
This episode is sponsored by our freebie workbook outlining 100 Buyer No’s. This workbook will walk you through preparing for any possible wholesale buyer objection and guide you in crafting a rebuttal that lets buyers know you are READY to get ON and sell OFF their shelf. It’s the perfect tool to have as you prepare for all your pitches. Find the free download here!
247. The Story Behind Alli’s Buyer Perspective
246. Alli's Important Rules of Retail
245. Should I Sell My Products in a Franchise?
244. 3 Food Founder Mistakes You Might Be Making
243. How to Avoid the Most Common Food Biz Finance Pitfalls
242. From Cookies to Cash: 3 Girl Scouts' Sales Strategies to Borrow
241. How to Keep Your Cool and Adjust When SKUs Underperform
240. What Buyers Really Want from You at Trade Shows
239. Hook, Line, and Sinker: Creating Brand Names that Reel In Customers
238. Part II: Kai's Transparent Take on Building Your Biz Conscientiously
237. Kai's Transparent Take on Building Your Biz Conscientiously
236. From Hustle Mode to Healthy Growth: Pivoting, Using Your Strengths, and Saying No
235. B.T.R. Nation's Path to Tripling their Number of Retail Doors in 2 Months
234. This 30 Under 30 CEO's 3 Words for Moving Forward
233. An Introvert's Guide to Expo West & Other Industry Events
232. Ibraheem Basir of A Dozen Cousins on Not Sacrificing Values for Growth
231. Know Your Numbers, Know Your Customers: Using Data to Get Past Plateaus
230. Beyond Buzzwords: How Brands Can Start Supporting a More Equitable Industry
229. [Is It Worth It, Charlie?] Defining Business Success Beyond the Numbers
228. 3 Pitch Lessons from 30 Years of CPG Experience
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