One of the most effective ways to show potential customers how your product could be useful to them is to feature it in a promo video.
Well-made promo videos can be inspiring, insightful, and fun. The problem is, video can take a bit of time to learn how to do right.
Luckily I have a good friend who runs his own video production studio.
His name is Caleb Wojcik; you might know him from Fizzle, which he recently moved on from to run his studio full time.
If there’s one person I’d recommend to take video production advice from it’s definitely Caleb.
I recently asked him to hang out with me and talk video for an hour; we dug into gear, production techniques, and some sweet hacks to make your editing workflow quicker.
This episode will be especially insightful if you’re thinking about making a promo video for your product. Enjoy!
Show Notes
Caleb Wojcik’s DIY Video Guide – if you’re getting into making promo videos for your business, I can’t recommend this guide enough.
Caleb Wojcik’s gear guide – we talked a bit about gear, but it’s way too easy to waste time figuring out what gear to buy instead of actually making videos. Luckily Caleb’s done all the work for you in this free guide.
Pat Flynn’s website – we mentioned our friend Pat a few times; here’s his site if you haven’t had a chance to see his work yet.
Wistia’s “down and dirty” lighting kit – for less than $100 you can make your own professional lighting kit, my friends at Wistia show you how.
Caleb and me hanging out – the live hangout this podcast recording is taken from.
078: Sahil Bloom – Using Flywheels to Build Longevity in the Creator Economy
077: Darrell Vesterfelt – Running a 101,000-Person Online Summit
076: PJ Taei – Video Monetization & Handling Competition as a Bootstrapped SaaS Company
075: Susie Bulloch – Transitioning From Digital to Physical Products With Purpose
074: Alyssa Dulin – Secrets of Email Deliverability
073: Thomas Frank - How I Make Six Figures per Month as a Creator
072: Brian Feroldi - How to Skyrocket Your Twitter Growth
071: Turner Novak - Easy Ways to Ignite Your Audience Growth
070: Katelyn Bourgoin - Stop Selling Courses & Start Selling These
069: Laura Roeder - Building the Best Brand in Your Niche
068: Justin Moore - Game-Changing Newsletter Sponsorship Strategies
067: Kaya Yurieff - Finding Your Niche in the Creator Economy
066: Wes Kao - Creating High-Dollar Online Courses That Sell
065: Brennan Dunn - Leveraging Automation To Get More Engagement and Sales
064: Sahil Bloom - How To Unlock Growth as a Creator
063: Isa Adney - Free Up Creative Time Using Systems and Processes
062: Ellen Hyslop - Turn Your Pain Points Into a 400K Subscriber Newsletter
061: Rachel Rodgers - Simple & Consistent: How To Build an 8-Figure Business
060: Reid DeRamus - Marketing Tips From HBO Max’s Former VP of Growth
059: Samir Chaudry - Using YouTube To Launch Your Creator Enterprise
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
eCommerce Fastlane: Shopify Experts Share Strategies for Acquisition, Conversion, Retention | Grow Your Shopify Store with DTC Marketing Tips