This episode is jam-packed with e-commerce and social media advice, especially for all those who struggle with having to be “the face” of a business while running said business (um, that’s all of us right?!). Today’s guest, Victoria Ann Meyers, runs her jewelry brand from her home full time and is also a single mom with sole responsibility for her two kids. She’s completed "the checklist" of what to do to have a successful business – an e-commerce website, social media, email lists, wholesale clients, and diversified income streams – but is not seeing enough sales to make a full time salary.
She’s having trouble bridging the gap between connecting with people on Instagram and converting them into customers. She hopes Sonja is going to give her tips to increase web traffic, because basic logic says more traffic to a website will increase sales… not if the homepage isn’t great! Sonja instead identifies issues in Victoria’s social media presence and shows how to improve her website by “storytelling, not selling."
Lifeline Links:
Sonja's Instagram & Newsletter Work in Progress
Victoria Ann Meyers Instagram, Website
Thanks to our Presenting Partner, Constant Contact, for supporting us and all small businesses this season. Visit www.constantcontact.com/unique for our exclusive deal to save up to 40% off annual fees for life!
SOS with Sonja Rasula is produced, edited, and engineered by Sherry Guo
#508 Connecting with Customers Online
#507 Eliminate Confusion to Grow Bigger, Faster!
#506 Take Advantage of Customer Loyalty!
#505 Polish Your Products, Push Your Story
#504 Elevate Your Website, Attract More Sales
#503 Video Killed the Small Biz Star?
#501 Work Smarter, NOT Harder
#500 Get Excited for Season 5!
#406 The Experts: Real Talk About Reels & Social Media
#405 The Experts: DIY PR from a Pro
#404 The Experts: Discover Your Goldmine with Email Marketing
#403 The Experts: All About The Benjamin$
#402 The Experts: Future-Proof Your Business
#401 The Experts: Covering Your A** (Legal 101)
#310 Bonus Episode: Season 2 Guest Updates!
#309 How to Elevate Your Brand to Reach the Right People
#308 Wheels Up! How to Handle Turbulence
#307 How to Go From Solopreneur to Big Brand
#306 How to NOT Be a Starving Artist
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