Power Quote: "If you fail to prepare, you just prepared to fail"
Personal Story and Lessons: Elliott shares a story of how he did a $72M transaction in 45 seconds. The reason the deal was signed in 45 seconds is because of the trust the client had in Elliott. It was not a sales process but a relationship that was built that enabled Elliott to help his client buy something! Takeaway - Don't try to be a "salesman" be genuinely concerned about your client and their ask.
Closing Takeaway: Elliot's secret for how to be successful in selling something to someone - the BICEP system that he coined.
B - BUZZWORDS, your client keeps using
I - INTELLIGENCE, do your homework about the client
C - COMMUNICATION, communicate in a way that your client likes to receive it
E - EXECUTION, you better deliver, you better fulfill what your client is expecting from you
P - PERSISTENCE, never ring the bell, be relentless, never give up
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--- Send in a voice message: https://podcasters.spotify.com/pod/show/winning-combo/messageWinning Combo Success Podcast #36 Featuring Steva Rao, At Large Member of the Town Council in Morrisville, NC
Sales & Marketing Plus Personal Development Success Podcast! #35 Featuring Dave Ruel, CEO of Effic & Author of Done by Noon
Episode #34: Winning Combo Sales & Marketing Plus Personal Development Success Podcast, Featuring Jeroen Corthout CEO of Salesflare
Episode 33: John Cline, Sales at Citrix, sharing practical advice from his early days as a Sales Dev Rep to a Sales Manager
Episode 32: Dan Englander, founder of Sales Schema, shares lessons from running over 7,000 campaigns
Episode 31: Ben Huang, Head of Product Marketing at Vudu, on insights from scale-up and growth transformation situations in TV & Media
Episode 30: Jim Roberts, an "entrepreneur connector", sharing the principles behind creating a vibrant community and ecosystem
Episode 29: Jeffrey Tobin, entrepreneur and speaker, on planning your life backwards and getting things done
Episode 27: Sandeep Singh Kohli, VP, Marketing at Kong, on hosting global online events with 50% attendance rate
Episode 26: Joe Robert, Real Estate and Crypto Currency Investor, on early days of building a company and focusing on the bottom line
Episode 25: Arnab Basu, VP of Business Operations at Pure Storage, on how he thinks and operates as a student of scale for a $1B+ business
Episode 24: Joel Klettke, a leading copywriting expert, on how he helped his client realize an additional $165,000 in revenue with just 15 minutes of work
Episode 23: Humility and authenticity translates to success with Perry Bashkoff, Head of Music at Instagram
Episode 22: Sean Patrick Tario, CEO of Open Spectrum, sharing why vision and values alignment is key for growing a business
Episode 21: Will Barfield, CEO & Founder of Barfield Revenue Consulting, on how to survive an economic crisis and how to not hurt your brand
Episode 20: Gopi Rangan, Founder of Sure Ventures, sharing VC insights for early stage company founders, marketing and sales leaders
Episode 19: Ryan Kraudel, a senior marketing executive, on having the big picture and doing the small things right
Episode 18: Karim Zuhri, Product Marketing Leader from Australia, on the need to revisit your ideal customer profile and customer touch points often
Episode 17: Steve Hallowell, Sales Operations Leader, on how understanding new use cases led to higher pricing for the product line
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