Power Quote: "Do not ask what do you want to do with your life, but ask rather what do you want to have done with your life"
Personal Story and Lessons: Listen to Jeffrey's personal story and how he came up with the Stiletto Principle. When we are trying to achieve our sales and marketing goals, focus is so critical rather than spread yourself too thin.
Closing Takeaway: "Just Do the Work!" You can read and learn all about marketing and sales BUT what you ought to be doing is get on the phone, send emails, experimenting a marketing campaign. It's ok to acknowledge and accept you don't want to do it but you just have to do it!
Resources: www.jeffreytobin.com
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--- Send in a voice message: https://podcasters.spotify.com/pod/show/winning-combo/messageWinning Combo Success Podcast #36 Featuring Steva Rao, At Large Member of the Town Council in Morrisville, NC
Sales & Marketing Plus Personal Development Success Podcast! #35 Featuring Dave Ruel, CEO of Effic & Author of Done by Noon
Episode #34: Winning Combo Sales & Marketing Plus Personal Development Success Podcast, Featuring Jeroen Corthout CEO of Salesflare
Episode 33: John Cline, Sales at Citrix, sharing practical advice from his early days as a Sales Dev Rep to a Sales Manager
Episode 32: Dan Englander, founder of Sales Schema, shares lessons from running over 7,000 campaigns
Episode 31: Ben Huang, Head of Product Marketing at Vudu, on insights from scale-up and growth transformation situations in TV & Media
Episode 30: Jim Roberts, an "entrepreneur connector", sharing the principles behind creating a vibrant community and ecosystem
Episode 28: Elliott Harris, founder and inventor, how he closed a $72M transaction in 45 seconds
Episode 27: Sandeep Singh Kohli, VP, Marketing at Kong, on hosting global online events with 50% attendance rate
Episode 26: Joe Robert, Real Estate and Crypto Currency Investor, on early days of building a company and focusing on the bottom line
Episode 25: Arnab Basu, VP of Business Operations at Pure Storage, on how he thinks and operates as a student of scale for a $1B+ business
Episode 24: Joel Klettke, a leading copywriting expert, on how he helped his client realize an additional $165,000 in revenue with just 15 minutes of work
Episode 23: Humility and authenticity translates to success with Perry Bashkoff, Head of Music at Instagram
Episode 22: Sean Patrick Tario, CEO of Open Spectrum, sharing why vision and values alignment is key for growing a business
Episode 21: Will Barfield, CEO & Founder of Barfield Revenue Consulting, on how to survive an economic crisis and how to not hurt your brand
Episode 20: Gopi Rangan, Founder of Sure Ventures, sharing VC insights for early stage company founders, marketing and sales leaders
Episode 19: Ryan Kraudel, a senior marketing executive, on having the big picture and doing the small things right
Episode 18: Karim Zuhri, Product Marketing Leader from Australia, on the need to revisit your ideal customer profile and customer touch points often
Episode 17: Steve Hallowell, Sales Operations Leader, on how understanding new use cases led to higher pricing for the product line
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