It’s been a tough week with the impact of COVID on all of us. As we begin the new year, we remind ourselves to find ways to make the best of things.
Do we detect a culture shift happening? Auto retailers are starting to realize that social media is social. We’ve seen some big “auto voices” promoting old tactics and sadly, dealers and others are listening. But for Kathi and Mike, we advocate employing new social media techniques that help the customer as much as possible…and that means being social. While we’ve been saying social media is social for a long time, it’s been a slow adoption. Today, dealers and SALESPEOPLE have the opportunity to make an impact. That impact means no more question about WHERE a customer is going to do business but WHEN they will buy from you.
Employee retention is crucial to future success. The shortages of quality people are happening now and will most likely get worse before they get better. We talk about simple ways to keep your awesome employees happy and engaged. We’d love to see the car business become a first career choice.
Get Kathi’s Social Selling Guide HERE.
Then we talk about the music styles that people would be surprised we are/were into.
How To Welcome Female Customers Into the Service Department
Buried in Your Trade, And You’re To Blame 🎵
Genuine Care and Kindness Leaves a Lasting Impression
Spring Forward: Refreshing Vendor Relationships, Sprucing Up Operations and Financials
Social Media Login Security + Website Traffic Study
Running on Empty
An Introvert Walks Into a NADA Convention
AI Oh My: Practical Uses for AI in Car Dealerships
Everything Still Comes Down to Customer Experience
Ten+ Years Later: Value of Building Online Profiles
Twitter is Dying, What’s Next?
Have We Lost All Focus on Customer Delight in Automotive?
Listen to Your Customers Before They Listen to Your Competition
Stuck in Neutral: How Resisting Change Shackles You
Pitfalls to Avoid with Social Media Vendors
When Shady Comes to Shop: Dealing with Tricky Customers
Creative Content Ideas for Dealership Service Depts
ABC: Always Be Connecting
Empathetic Ears: The Power of Listening to Your Customers
Imposter Syndrome: The Struggle is Real
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