In this episode Michael Fanning talks to Meaghan McGlynn, Windermere's Social Media Manager. We cover these 7 areas.
1. Is social media important in the world of Real Estate agents? (The answer is yes!)
2. What are the most used platforms?
1st Facebook
2nd Instagram, IGTV
3rd Twitter and LinkedIn
4th Snap Chat and TikTok.
3. What content should agents be posting? Original content that adds value. Curated content that adds value. Cover your 3 P's Passion Personality and Profession
4. Is there a cadence for each platform? As often as you have quality content but try for 3 times a week on each channel where you have a presence.
5. Look closely at your reach and your engagements. Take online connections offline. Be authentic, and real.
6. When posting listing tell the story. This isn’t the MLS, use social to add more context and detail!
7. Platform for auto posting. Social HQ, Hootsuite, Buffer, and Later.
Useful links.
Social HQ
Hootsuite.
Buffer
Later.
Http://www.WindermerePlaybook.com
Windermere Facebook
Windermere Instagram
Windermere Linkedin
Windermere Twitter
Windermere youtube
Canva
Examples of good use of social medial
FB: @theportlandlife / @TerriBrunnerRE / @CentralCoastStephanie
IG: @taylorhinds / @behlerhomes / @trevor.n.cook
TW: @aibsenhomes / @tylerfreed / They can also follow our list: https://twitter.com/i/lists/223231713
TT: @kehau_is_my_realtor / @ekinzler
Email for Meaghan McGlynn meaghanmcglynn@windermere.com
Season 7 Episode #3. "Navigating the Rental Landscape: Insider Insights from Windermere Property Management"
Season 7 Episode #2 "Burned by Skyrocketing Home Insurance? Moreland CEO Shares Must-Know Tips"
Season 7 Episode #1. How to Get Referrals Without Asking: A Blueprint from Expert Stacey Brown Randall
Season 6 Episode #5. The Social Media Playbook: 10 Game-Changing Tips from Marketing Pro Katie Lance
Season 6 Episode #4. Navigating Change with Competence: Mastering Buyer Broker Agreements
Season 6 Episode #3. "Getting Your Home Ready to Sell with Ease: How Windermere's Ready Program Takes the Stress Out of Preparing Your Listing"
Season 6 Episode#2 "Realtor Safety: An Agent's Terrifying Attack Story & Tips to Stay Prepared"
Season 6 episode #1. "10 Ways to Turn Anxiety into Optimism - Actionable Tips from Matthew Ferrara"
Season 5 Episode #10 The Referral Goldmine - How to Maximize Referrals in Real Estate.
Season 5 Episode #9. Transform Your Relationships With These 4 Powerful Principles.
Season 5 Episode #8. Delivering 5-Star Service in Real Estate with video and much more.
Season 5 Episode #7 "Excellence in Action: How Windermere Sets the Bar for Real Estate"
Season 5 Episode #6. Show up, be giving, and be consistent, and most importantly be Iconic. With Sara Monzo
Season 5 Episode#3. Upping your game when it comes to taking care of the people who refer you.
Season 5 Episode #2 Upping your game when it comes to open houses.
Season 5 Episode #1. To create a standard operating procedure it begins with using checklists in all aspects of your real estate business.
Season 4 Episode #10. Matthew Gardner talks about the National Economic climate for Buyers and Sellers for the remainder of 2023.
Season 4 Episode #9 Why should any level of Realtor experienced or new consider coaching to help them navigate any real estate market?
Season 4 Episode #8. DEI with Windermere Real estate. The 4 pillars inside the Windermere world as it pertains to DEI.
Season 4 Episode #7. What is happening with Property Management in 2023. Are rents going up and is there equity in your investment homes?
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