Picture this - your campaign is live and it is going pretty well, but it’s not quite fully funded. It’s in these moments that you can start to panic and look for any and all ways to grab people’s attention. In this episode, Nalin discusses proactive things you can do to get to the finish line. She breaks down those myths of algorithms and paid ads; how those tools are helpful but how important it is not to rely on them too much.
Main Takeaways
[5:41]: The BIG QUESTION
Does this work? Is it legit?
[7:03]: Legitimacy
Do these companies have lists of people who fit the profile of a backer or who have backed other campaigns before? Yes! But this does not necessarily translate to them automatically backing your campaign. If it sounds too good to be true, it probably is.
[14.48]: What are Super Backers?
These legitimate agencies have created a following of enthusiast backers or super backers. People who have supported dozens of campaigns.
For these backers to support your campaign, you need to be prepared, doing well and funded early on.
[16:08]: Super Backers trust their platforms
Legitimate promotion platforms will endorse good, reliable and successful campaigns in front of their following of backers.
[17:02]: People are social beings
You want to understand the psychological effect of crowdfunding. People want to fund campaigns that are prepared.
[18:15]: Not every promotional channel will fit every offer
And not every offer will fit every promotional channel. If you’re launching a gadget, you won’t be featured in a board game platform.
[20:21]: How to make promotional channels work?
Bringing your own successes first. These platforms are multipliers of your effort.
Resources From This Episode
CCP 050: How To Run Your Pre-Launch Facebook Group
CCP 049: How To Run Pre-Launch Facebook Ads
CCP 048: Answering Crowdfunding Questions
CCP 047: The Right Audience Size To Get Fully Funded
CCP 046: Create An Effective Landing Page
CCP 045: Finding The Right Teammates
CCP 044: Organic Marketing For Crowdfunding
CCP 043: Simplify To Successfully Launch
CCP 042: Need A Push To Get Started? Here It Is
CCP 041: Social Media 101 For Kickstarter
CCP 040: Create Content Your Backers Want
CCP 039: The Pre-Launch Page Vs Landing Page
CCP 038: Don't Reinvent The Wheel (Model What Works!)
CCP 037: Why crowdfunding is not for you
CCP 035: How To Find The Right Backers For Your Idea
CCP 034: Step-By-Step Process To Raise $142,775 For AUDRIC's Watch
CCP 033: How To Create A Product People Want And Raise $466,659 with Graphene-X
CCP 032: Reimagining The Crowdfunding Valley Of Death
CCP 031: Solving Problems Through Products And Raising $54,354 For MK9 Chef Knife
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