Ever wonder how to make content that your backers are sure to love? In this episode, Nalin goes over the most effective ways to create engaging content during the pre-launch phase. The good news is that there is not just one right way to do it. In fact, there are quite a lot. There are so many different ways to repurpose what you do depending on what you're comfortable with. After listening to this episode you are sure to walk away with a plan that will work best for you and your project.
Main Takeaways
[0:40]: The Most Common Content Question
Most creators have, in general, this one common question when it comes to content creation for pre-launch.
[2:29]: Content Idea #1: You Working On Your Project
Actions speak louder than words so show them your actions. Here are a few examples of what you could show...
[4:50]: Content Idea #2: Blogging
Writing out your day-to-day, ideas, or creation process is a great way to let people know and trust you and your process. However, if blogging isn’t your thing, we have lots of other options for you that are just as great.
[11:24]: Why Telling The Ugly Truth Will Get You Better Backers
Of course, we want to show all the happy things, however, maybe showing the ugly side of things and those really bad days are what people want.
[12:35]: Content Idea #3: Testimonials
People are herd animals. They are relationally minded herd animals which could work well in your favor if you get them saying the right things.
[14:31]: Content Idea #4: Press Content
People will want to hear your story. It’s up to you to get it out there! Here is how to do that...
[16:55]: What To Expect When You Start Releasing Content
If you follow all or some of these rules, here is what you can expect to have happened.
Resources From This Episode
CCP 050: How To Run Your Pre-Launch Facebook Group
CCP 049: How To Run Pre-Launch Facebook Ads
CCP 048: Answering Crowdfunding Questions
CCP 047: The Right Audience Size To Get Fully Funded
CCP 046: Create An Effective Landing Page
CCP 045: Finding The Right Teammates
CCP 044: Organic Marketing For Crowdfunding
CCP 043: Simplify To Successfully Launch
CCP 042: Need A Push To Get Started? Here It Is
CCP 041: Social Media 101 For Kickstarter
CCP 039: The Pre-Launch Page Vs Landing Page
CCP 038: Don't Reinvent The Wheel (Model What Works!)
CCP 037: Why crowdfunding is not for you
CCP 036: Paid Promos Won't Save A Bad Campaign
CCP 035: How To Find The Right Backers For Your Idea
CCP 034: Step-By-Step Process To Raise $142,775 For AUDRIC's Watch
CCP 033: How To Create A Product People Want And Raise $466,659 with Graphene-X
CCP 032: Reimagining The Crowdfunding Valley Of Death
CCP 031: Solving Problems Through Products And Raising $54,354 For MK9 Chef Knife
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