This episode is all about covering the fundamentals of Google Ads! Nick is joined by Jonny, who works alongside Nick in the digital marketing consultancy, Spec Digital.
Nick and Jonny discuss what you need to be thinking about before you start running ads, the basics of setting up Google Ads, the different types of Google Ad campaigns and much much more!
Spec is offering a FREE Google Ads check. Complete the contact form on the Winning With Shopify and a member of the Spec team will be in touch soon!
Key Points:
0:00 Introduction
1:27 About Jonny
2:20 What you need to be thinking about before you start running Google Ads
6:35 The basics of setting up your Google Ads
12:06 The different type of Google Shopping Ad Campaigns available to you
15:28 What is Google Tag Manager
17:54 Getting GA4 tracking into Google Ads
18:43 How to create Audiences for Google Ads
20:27 Why it’s beneficial putting Shopify through a feed tool into Merchant Centre
21:28 Setting up the feed tool
26:26 What is a Google Product Category
27:35 What is a Google Product Type
28:23 The initial metrics you want to be looking for when starting to run ads
Website: https://winningwithshopify.com/
YouTube: https://www.youtube.com/@winningwithshopify
Instagram: https://www.instagram.com/winning_with_shopify/
TikTok: https://www.tiktok.com/@winningwithshopify
Spec: https://spec.digital
SEO - Cementing your Shopify Store at #1 on Google
Google Ads: 98% Of Web Visits Don't Buy. Here’s Why…
Optimize & Convert: A Guide To CRO Success With Ben Burgess
10 UNMISSABLE Lessons For Working With Marketing Agencies!
From 0 to $1m on Shopify - Your New Growth Strategy!
8 Unmissable Steps For 10x Growth on Shopify - You're Growth Plan
Unbox Your Inbox! Mastering Email Marketing Strategies with Jandre De Beer, CEO of V8 Media.
From Near Bankruptcy to Shopify Mastery! Tips, Tricks & Future Trends
Crafting Ecom Success: EcomHannah’s Journey from Etsy to Shopify and Beyond
How I Sold My Shopify Empire, Bought It Back, and Scored a Netflix Series: The Battlbox Journey
Unlocking E-Commerce Success: Strategies and Insights with Eugene from Factory Pure
How To Build An 8-Figure Shopify Business!
How To Automate Customer Engagement to Maximise Revenue!
8 Epic Shopify Loyalty Programs Every Brand Should Consider!
How To Run The Ultimate Shopify Loyalty Programme For Your Customers
#1 Shopify Loyalty Program on G2 - Scale LTV The Right Way (Ft Fiona Stevens)
2023 Round up & What To Expect In 2024!
Conversion Rate Optimisation Webinar - Boost Revenue From Your Existing Site Traffic!
Telling Your Brand Story To Acquire More Customers - With Red Beard Creative
The Power Of Rewarding and Incentivising Website Visitors - With Tyler Farley
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money