Just when we thought we were gaining ground on dealership customer experience, somehow things have gone south. And we are digging ourselves a hole that will be difficult to recover from.
Kathi and Mike share their insights on how inventory shortages have turned some really nice dealers into places that no one wants to visit. Where all that hard-earned goodwill is fading fast.
Then, we touch on the latest FTC crackdowns on companies and their third-party vendors who post an aggregate of only 4-5 star reviews on their websites. Customers are smarter than to believe a dealership has only 4-5 star reviews. All they need to do is click their Yelp app or visit Google to see that they’ve been duped by dealers (and their vendor) by omitting any 1-3 star reviews.
Here’s the link to the article referenced from DealerKnows.com: The Automotive Customer Service Crisis of 2022
Here’s the link to the AWESOME Beatles Documentary Series “Get Back”: https://www.disneyplus.com/series/the-beatles-get-back/7DcWEeWVqrkE
And don’t forget to download Kathi’s FREE Guide to Social Media for Car Salespeople here 👉 https://bit.ly/socialsellingvip
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When Shady Comes to Shop: Dealing with Tricky Customers
Creative Content Ideas for Dealership Service Depts
ABC: Always Be Connecting
Empathetic Ears: The Power of Listening to Your Customers
Imposter Syndrome: The Struggle is Real
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