Why do customers buy from you? When trying to sell, you may be falling into the common trap of focusing on why your products or services are the best. No matter how good your product or services are, clients buy because of what problems they help solve for them.
In this episode, I am joined by Karen Hayward, author of Stop Random Acts of Marketing. Karen shares her insights and tips as a sales and marketing consultant for mid-market CEOs. Join us in this episode as Karen shares how to tap into the voice of the customer and understanding how they actually buy to improve your business success.
Grab a copy of Stop Random Acts of Marketing HERE
Connect with Karen Hayward:
Looking for more guidance and support on handling all your B2B sales struggles? You can connect with Ian Altman and learn more about the Same Side Selling Academy through the links below:
How This Company Grew Dramatically In Just One Year
Magical Email Subject Lines to Increase Open Rates
The correct way to follow up after a break
The best way to answer "What do you do for a living?"
Pricing pressure? How top performers maintain profit margin.
Stop Asking About Budget And Other Bad B2B Sales Questions
What Yellowstone Teaches Us About Selling
Has Cold Outreach Gotten Harder in B2B Selling?
3 Biggest Fails In Sales Kickoff Meetings
How To Overcome Rejection In Sales
The Most Overlooked Obvious Mistake In Email Outreach
3 Unexpected Beliefs in B2B Sales
How This Team Built A Culture Of Growth
How To Build The Best Team Ever with David Burkus
Build A Culture Of Growth With Non-Salespeople
Why Cross Selling Your Other Products Could Be Failing
How To Work With Almost Anyone with Michael Bungay Stanier
Optimism, Persistence and Qualification in Professional Selling
3 Most Common Traps In Pipeline Reviews
Never Lose An Employee Again with Joey Coleman
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Aligned Money Show
Gorse Culture PODcast : The H.R. Detective Agency!
HCI Leadership Revolution
The Ramsey Show
Planet Money