Many CPG founders have been in this situation. A potential retail partner or a distributor or co-packer is asking you for something that you cannot afford or do not feel comfortable with -- but you do not feel like you can say "no." In this episode, Alli dives into how you can navigate these difficult conversations with negotiation. She’ll equip you with the mindset to know that you can work to create agreements that work for both parties and that ultimately, result in less stress for you!
Specifically, she covers:
Make sure that you follow this link to our full show notes, where you can connect with us via LinkedIn and Instagram to share where you’re using these tips next!
This episode is sponsored by our Secret Sauce Quiz! Do you want to know what’s working in YOUR biz? Then make sure to take our Secret Sauce Quiz! You’ll answer 10 quick questions on yourself and your biz, and you’ll learn your brand's current strength & how you can leverage that this year. (We promise that it’ll take less than 2 minutes!) You’ll receive a curated list of free resources for your exact stage of business and your business superpower - so that you can do MORE of what’s working. Click here to take the quiz and receive your results and resources today!
247. The Story Behind Alli’s Buyer Perspective
246. Alli's Important Rules of Retail
245. Should I Sell My Products in a Franchise?
244. 3 Food Founder Mistakes You Might Be Making
243. How to Avoid the Most Common Food Biz Finance Pitfalls
242. From Cookies to Cash: 3 Girl Scouts' Sales Strategies to Borrow
241. How to Keep Your Cool and Adjust When SKUs Underperform
240. What Buyers Really Want from You at Trade Shows
239. Hook, Line, and Sinker: Creating Brand Names that Reel In Customers
238. Part II: Kai's Transparent Take on Building Your Biz Conscientiously
237. Kai's Transparent Take on Building Your Biz Conscientiously
236. From Hustle Mode to Healthy Growth: Pivoting, Using Your Strengths, and Saying No
235. B.T.R. Nation's Path to Tripling their Number of Retail Doors in 2 Months
234. This 30 Under 30 CEO's 3 Words for Moving Forward
233. An Introvert's Guide to Expo West & Other Industry Events
232. Ibraheem Basir of A Dozen Cousins on Not Sacrificing Values for Growth
231. Know Your Numbers, Know Your Customers: Using Data to Get Past Plateaus
230. Beyond Buzzwords: How Brands Can Start Supporting a More Equitable Industry
229. [Is It Worth It, Charlie?] Defining Business Success Beyond the Numbers
228. 3 Pitch Lessons from 30 Years of CPG Experience
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