Reveal: The Revenue Intelligence Podcast
Business:Management
Interested in finding that sweet spot where data literacy and narrative fluency meet?
It's not always a sign of strength to use facts to support a new way of doing things—understanding the story they tell has importance, too.
Get ready to feel empowered by the natural human draw to stories and the truth about how data can contradict people's beliefs.
Therefore, using facts to promote a new approach isn't always the best option.
We had the honor of sitting down with @Michael Lewis, the well-known financial journalist and publisher of many New York Times bestselling books, and @Amit Bendov, CEO and Co-Founder of @Gong.io., who both know that stories help us make sense of the world. They also know that when algorithms and AI join the ring, we will still depend on humans interpreting what data can't.
Listen to this episode for tips on thriving with a healthy balance of data literacy and story fluency.
Resources: Marketing Words Blog, Search Engine Watch, & RAIN Group, 2020
Why revenue forecasting should go beyond your CRM
Don’t be a Yes Person—Ask “why” to qualify leads
It’s no one-size-fits-all—tailor each inbound and outbound sales method
How to foster a feedback-friendly company culture
How to become one with technology and marry it with human capability
How to simplify sales essentials without revolutionary tactics
Cracking the revenue code: Stop juggling and overloading technology stacks
How a sales and marketing collaboration builds customer-first initiatives
REPLAY: How to make data your competitive edge
How to change focus from seller to buyer needs
The magical power of personalization, hospitality, and being customer-centered in sales
First comes confidence, then comes revenue goals
A revenue leader's secret weapons: take control of your earnings
Why simple data and smart metrics are the winning revenue combo
How to become an active and engaging meeting participant
Transform your sales with force manipulators AI and automation
Why you can’t treat AI as a commodity
The perfect marketing and sales recipe to increase your bottom line
It pays to get personal with your customers
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