Ask ten salespeople what Sales Enablement means to them, and you will likely get ten different answers.
Therefore, I thought who better to have as my guest today than the brilliant Imogen McCourt, Head of B2B Sales Transformation and Enablement at The Economist Group and one of the founding members and President of the UK Sales Enablement Society Chapter.
Imogen has not followed the "traditional" SaaS path of Sales Enablement if such a thing exists.
Imogen started her path to Enablement in 2010 as a Senior Director at Forrester, where they wrote research papers. She then moved into the execution of their research.
The rest, as you will hear, is history.
We start by trying to define what we both believe Sales Enablement means today and go from there.
We end up, unsurprisingly, talking about technology, generative AI, and what role we believe this will play.
Imogen gives us brilliant advice on how and where to get started.
Whether you are just starting or are a seasoned Sales Enablement pro, Imogen brings some refreshing perspectives.
You can follow Imogen here https://www.linkedin.com/in/imogen-mccourt-svpleader/
and join The Sales Enablement Society here https://www.linkedin.com/company/sesociety/mycompany/
Advocates or Spammers?
Be Yourself.
The Rainmaker Genome
The JOLT Effect
The Art of Communication
Up your Content game.
Are you in the moment?
Right, said Fred.
The Price is Right
Your Sales Sens’AI
Let’s get real about generative ai
Are you in the HYPCCCYCL?
Are you a Sales Sherpa?
The Evolution of Virtual Sapiens
Employee Advocacy or Corporate Spam?
2023 Anti Predictions for Sales
Re-thinking AI.
Selling in an Ecosystem
Does a sales culture matter?
Join Podbean Ads Marketplace and connect with engaged listeners.
Advertise Today
Create your
podcast in
minutes
It is Free
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Agile Brand™ with Greg Kihlstrom
B2B Agility™ with Greg Kihlström
The Goal Digger Podcast