While the client onboarding process is intended to establish customer relationships that are long-lasting and mutually beneficial, it is woefully lacking.
Enter disruptor Srikrishnan Ganesan, Co-Founder & CEO at Rocketlane who is crafting a thoughtful experience by gaining a deep perspective and understanding of the client’s domain which resonates with their product and services.
Key Takeaways:
Quote of the show:
8:38 to 9:13
“From what we have seen, the biggest impact is when your customer success team comes in after you on boarding are they able to have an offensive strategy, focus on expansion from get go or are they going to be on a back foot when they come in and need to be defensive, focus on churn, focus on keeping the customer and that largely determined by how well on boarding goes. If you did a great job, they can focus on expansion but if you did a sloppy job they are forced to build credibility all over again with the customer”
Links:
Ways to Tune In:
Disrupting Fast-Growth Friction to Function With Belle Walker - Episode #60
Disrupting Job Recruitment by Building Recommendation Algorithms - David Kamwana - Episode #59
ROI of Nice: Disrupting Tech Company Culture, Dave Delaney – Episode #58
Disruptive Marketing: Anatomy of a Silicon Valley Billon Dollar Exit with Steve Kahan
Disrupting the Chaotic Change of Post-COVID-19 B2B Sales with Josh Bilow – Episode #56
Disrupting the Swamp of Go-To-Market Data With Lars Grønnegaard - Episode #55
Disrupting Real Estate Management Cryptocurrency Payments with Denny Bohs - Episode #54
Disrupting and Unlocking Mystery Surrounding Blockchain With Bryan Daugherty - Episode #053
Disrupting Women in Engineering with Janell Nelson — Episode #52
Disrupting Customer Success FOR Customer Success — Emily Gabriele — Episode #51
Disrupting Project Management in Software Development - Shane Anastasi - Episode #50
Disrupting Employee Health Benefits - Lauren Randall - Episode #49
Disrupting the Meritocracy of Tech Sales - Deep Trikannad
Disrupting Centralized Financial Services in the Metaverse With Neeraj Satija
Disrupting the Fit Tech Industry - Laura Munkholm - Episode # 046
Disrupting Data Science in Neuroscience and AI – Dimitri Yatsenko
Disrupting Biotech & Anti-Aging with Oleg Teterin
Disrupting Small Business Workflow with Ray McKenzie - Episode # 043
Disrupting the Prediction of Financial Markets with Arnav Sheth | Episode #042
Disrupting Online Music Education with Real Brave Audio’s | Daniel Powers Jr.| Episode #041
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