Smash The Funnel - The Podcast
Business:Management & Marketing
Now that you’ve set your goals, how do you measure revenue-related metrics? In this conversation with Angela O’Dowd, Director of Partner Marketing at HubSpot, we dig into how to sift through the massive amount of data to focus on those key revenue-related metrics that provide the true measure of how your marketing is performing. Dashboards, reports and analytics are great, but if you can’t uncover the insights, your company won’t grow.
Season 2, Episode 1: Identifying Goals And KPIs For Revenue Growth
Season 2, Episode 3: How To Take Analysis And Turn It Into Insight
Season 2, Episode 4: How To Create An Optimization Cycle And Prioritize Optimization Action Items
Season 2, Episode 5: Why Driving Efficiencies And Adding Process Improvements To Sales And Marketing Produces Revenue Growth
Season 2, Episode 6: Everything Starts With Data – Bad Data, Poor Revenue Results
Season 2, Episode 7: Exploring ROI In Sales And Marketing
Season 1, Episode 1: Why Your Revenue Isn’t Going Up (And An Introduction To The Cyclonic Buyer Journey™)
Season 1, Episode 2: What The Heck Is Pre-Awareness?
Season 1, Episode 3: How To Get A Prospect’s Attention In The Awareness Stage
Season 1, Episode 4: What’s The Difference Between Awareness And Education? How Should Our Marketing Adjust?
Season 1, Episode 5: How To Move Prospects From Education To Consideration
Season 1, Episode 6: Evaluation Stage: How To Stand Out From Your Competition
Season 1, Episode 7: Rationalization Stage: What Prospects Are Looking For At This Stage In The Cycle
Season 1, Episode 8: Decision-Making Stage: Why Dotting The I’s And Crossing The T’s Might Be Killing Your Deals
Season 1, Episode 9: Delivery Stage: How To Optimize Customer Service To Drive Revenue
Season 1, Episode 10: How To Map Data To The New Cyclonic Buyer Journey™
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