Smash The Funnel - The Podcast
Business:Management & Marketing
Getting results from sales and marketing execution isn’t only about data, analytics and software. In fact, it’s more about process, methodology and systems than ever before. We sit down with Rashmi Vittal, CMO at Conversica, to talk about the importance of process in revenue growth. We cover a wide variety of topics, including the critical nature of sales and marketing alignment, helping sales by building process and how to make sales more efficient.
Season 2, Episode 1: Identifying Goals And KPIs For Revenue Growth
Season 2, Episode 2: How To Measure Key Revenue Metrics In Today’s Complex Sales And Marketing World
Season 2, Episode 3: How To Take Analysis And Turn It Into Insight
Season 2, Episode 4: How To Create An Optimization Cycle And Prioritize Optimization Action Items
Season 2, Episode 6: Everything Starts With Data – Bad Data, Poor Revenue Results
Season 2, Episode 7: Exploring ROI In Sales And Marketing
Season 1, Episode 1: Why Your Revenue Isn’t Going Up (And An Introduction To The Cyclonic Buyer Journey™)
Season 1, Episode 2: What The Heck Is Pre-Awareness?
Season 1, Episode 3: How To Get A Prospect’s Attention In The Awareness Stage
Season 1, Episode 4: What’s The Difference Between Awareness And Education? How Should Our Marketing Adjust?
Season 1, Episode 5: How To Move Prospects From Education To Consideration
Season 1, Episode 6: Evaluation Stage: How To Stand Out From Your Competition
Season 1, Episode 7: Rationalization Stage: What Prospects Are Looking For At This Stage In The Cycle
Season 1, Episode 8: Decision-Making Stage: Why Dotting The I’s And Crossing The T’s Might Be Killing Your Deals
Season 1, Episode 9: Delivery Stage: How To Optimize Customer Service To Drive Revenue
Season 1, Episode 10: How To Map Data To The New Cyclonic Buyer Journey™
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