Smash The Funnel - The Podcast
Business:Management & Marketing
Our mission in season 1 of Smash The Funnel – The Podcast is to teach all of our listeners about the new buyer journey. We want you to understand how to apply tactics and metrics to that journey, and how to incorporate technology as well. In this final episode, we’re talking with Pete Caputa, CEO at Databox, about how to build dashboards for using metric and analytics at each stage of the new buyer journey. We discuss moving from tactical data review to stage data review, and we highlight the interesting insights that come with this switch. You’ll never think about data in the same way after joining us for this conversation with Pete.
Season 2, Episode 1: Identifying Goals And KPIs For Revenue Growth
Season 2, Episode 2: How To Measure Key Revenue Metrics In Today’s Complex Sales And Marketing World
Season 2, Episode 3: How To Take Analysis And Turn It Into Insight
Season 2, Episode 4: How To Create An Optimization Cycle And Prioritize Optimization Action Items
Season 2, Episode 5: Why Driving Efficiencies And Adding Process Improvements To Sales And Marketing Produces Revenue Growth
Season 2, Episode 6: Everything Starts With Data – Bad Data, Poor Revenue Results
Season 2, Episode 7: Exploring ROI In Sales And Marketing
Season 1, Episode 1: Why Your Revenue Isn’t Going Up (And An Introduction To The Cyclonic Buyer Journey™)
Season 1, Episode 2: What The Heck Is Pre-Awareness?
Season 1, Episode 3: How To Get A Prospect’s Attention In The Awareness Stage
Season 1, Episode 4: What’s The Difference Between Awareness And Education? How Should Our Marketing Adjust?
Season 1, Episode 5: How To Move Prospects From Education To Consideration
Season 1, Episode 6: Evaluation Stage: How To Stand Out From Your Competition
Season 1, Episode 7: Rationalization Stage: What Prospects Are Looking For At This Stage In The Cycle
Season 1, Episode 8: Decision-Making Stage: Why Dotting The I’s And Crossing The T’s Might Be Killing Your Deals
Season 1, Episode 9: Delivery Stage: How To Optimize Customer Service To Drive Revenue
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