The CPG industry is rapidly changing. Retailers are faced with ongoing challenges, from changing shopper behaviors and labor shortages to supply chain disruptions and beyond.
In his conversation with Tessa Burg, guest Will Salcido shares how we can “win” in the evolving CPG landscape by combining data with storytelling. Hear about what data is important to retail buyers, common stories that sell, how to align with retail strategies and more on this episode of Lead(er) Generation.
----more----
About Will Salcido:
Will Salcido is the CEO, Co-Founder and Chairman of Bedrock Analytics Corp—a venture-funded SaaS company focused on the CPG vertical. Will has a demonstrated history of working in the software and consumer product goods industry. His experience includes business planning, board governance, marketing, sales, category management and venture capital funding.
EP85: Channeling Anxiety For Creative Genius with Reddit’s Brand Ambassador
EP84: From Cable To Creators: Today's Media Landscape With Evan Shapiro
EP83: Strategies For Marketers: Navigating the Cookie-Less Future
EP82: Shifting To An Automation-First Mindset In Marketing
EP81: Future Of Branding: AI, Machine Learning and Human Touch
EP80: Real-Life Lessons In Digital Transformation
EP79: SEO & AI: Evolution Or Extinction?
EP78: AI In Marketing: Navigating Legal & Compliance
EP77: Feature: Executive Insights On AI’s Impact On Marketing
EP76: Harnessing AI & Tech For Next-Level Marketing
EP75: AI Governance: Using AI Responsibly In Marketing
EP74: How Marketers Can Lean Into AI
EP73: Data-Driven Marketing: Solving Problems With Science
EP72: ChatGPT Strategies & Best Practices In PR
EP71: How To Drive Business Growth With An AI Council
EP70: AI Leadership - How CEOs Steer Digital Transformation
EP69: Why Expertise Still Matters In The Era Of AI
EP68: The Unique Edge Marketers Have Over ChatGPT
EP67: The Impact Of AI On SEO
EP66: Google Performance Max: Maximizing Ad Performance with Google AI
Create your
podcast in
minutes
It is Free
The Commercial Edge: Unleash the Power of People
The emPOWERed Half Hour
Right About Now with Ryan Alford
The Marketing Secrets Show
The Influence Factor by The Influencer Marketing Factory
The Agile Brand™ with Greg Kihlstrom
Better Advertising with BTR Media