** NOTE ** Seychelle's internet connection is interrupted briefly throughout the episode due to the recent snowstorm in Texas. We apologize for her cutting in and out from time to time.
-- READ THE FULL TRANSCRIPT --
Seychelle Van Poole, with her mother Barbara, have 75 years of combined experience selling real estate in Dallas. We go in-depth on her top 3 listing lead generation sources in today's low-inventory environment. You'll learn how she optimizes Yelp! for organic leads, along with how she communicates with both agents and her past client/sphere database for listing referrals.
Here's what you'll learn on today's show.
3. SPHERE / PAST CLIENTS - 30% of her business comes from working her database of 3,600 people by holding events and giveaways, such as Pie Giveaways, Pumpkin Patch days, and Portraits at the Park. They call the attendee 7x before the event and 2x afterward. Her top couple hundred relationships get quarterly gift boxes as well. Her whole past client strategy is centered around giveaways and events, so they are not calling up their best relationships to talk about real estate all the time.
Winning More Listings with Power Buyer Offers and the Pre-listing Improvement Concierge Program w/Steve LaMothe
Brand Ambassadors, Seller Interviews, & Signature-Required Direct Mail w/ Chris Watters
Likely.AI Database, Warm Seller Leads, & Unknown Seller Lead Lists w/ Steven Gendel
Trade-up Buyer Leads, 30-second Branded Video, & PPC w/ Ylopo CMO Juefeng Ge
A Unique Cold Offer Strategy, Paid Lead Providers, & Agent Referrals w/ Isabelle Stonebraker
PPC, Sphere of Influence, & Paid Lead Providers w/ Kimo Quance
The Medical Student Niche for Listing Leads
Sphere of Influence, Farming, and Mass Media w/Dan Beer
Generating Leads From Sports Marketing and Long-Term Branding w/Gary Ashton
Radio Ads, Sports Endorsements, and Building & Development w/ Andrew Duncan
Farming a Zip Code, Giveaways That Generate Calls, Extreme Client Gifting w/ Kelly Cook
iBuyer Instant Offer Marketing to Generate Listings w/ Dan Noma
Seller Workshops and "I Have a Buyer" Letters w/ Sue Adler
4 Ways to Get More Listing Appointments with Steve LaMothe
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