In episode #12 of Radically Smarter Commerce, we talk to Sonja Keerl, Global Head of Product Marketing at Contentstack, CO-Founder, and Vice President at MACH Alliance.
Contentstack is the hub powering omnichannel content, digital experiences, and personalized customer journeys. It is the industry leader in the headless content management system (CMS) category.
The topic of this episode is Headless CMS.
What is CMS? Sonja explains what CMS and headless CMS is and how it works. CMS gives more control to the business users if you pick the right one.
We talk about how the barriers between IT and marketing are breaking down. The importance that marketing needs to understand technology a little better and IT needs to understand the business a little better.
Is Headless really an approach for everyone?
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17. Conversational Commerce
16. Shopping behaviour during the pandemic
15. The eCommerce journey of Coolstuff
14. Product discovery B2B Commerce
13. Composable Commerce
11. Findability at IKEA
10. Advanced eCommerce
9. Headless commerce
8. Ecommerce trends in the Nordics
7. Paths to Product Discovery
6. Product master data
5. Automated pricing with rules and algorithms
4. Improving the customer experience
3. Understanding the product life cycle
2. The eCommerce journey of H&M
1. Data-driven visual merchandising
Radically Smarter Commerce - Trailer
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