Jannine and Anush provide a complete snapshot of Zing, including some great insight into the startup methodologies that they are actively applying while developing their business.
Every Zing recipe goes through a structured Lean Startup Methodology / feedback loop of testing, reviewing and iterating in their test kitchen community. By leveraging this system they are building products with reduced risk, strong market fit and most importantly a pool of fans who are helping to drive early growth of the business.
If you’re in the process of market testing new SKUs and are looking for some inspiration and insight - this episode is for you!
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Founded in 2020 and located in Toronto, Ontario the team at Zing are creating chef-crafted pantry shortcuts designed to help their consumers make quick, delicious meals at home, with recipes inspired from around the world.
Their condiments and seasoning salts are produced in small batches and are all natural, gluten-free and hand crafted by professional chefs who have worked in restaurants throughout Toronto.
Zing ships across Canada and is available in-store at a select number of independent, small businesses.
https://cookwithzing.com/
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Please support this podcast by checking out our sponsor
FoodPak: https://www.foodpak.com/
Please leave a review, rate the show and if you have any questions or feedback I would love to hear from you : hayden@thepackheavypodcast.com
130. A Conversation with Alice Grey - Founder and CEO of iHeart Fat Fudge Foods Inc.
129. A Conversation with Melinda Divers, CEO & Founder of Moonshine Mama’s Elixirs & Tonics
128. Mastering your COGS for Optimal Profitability with Dominica Bay of PLNT LIFE Brand Accelerators
127. Revolutionizing Gluten-Free Delicacies: A Candid Conversation with Chae and Jim Kim, Co-Founders of Earthling Foods
126. Year 1 in the books with Miki Talebi, Founder and CEO of oomé
125. CPG Distribution: Tips, Tales and Triumphs with Randy Sihota, Director of Nationwide Natural Foods
124. Creator Spotlight: A conversation with Doaa Jamal on CPG product photography
123. Funding mechanics and a technical build: Insights from Shawn Leggett, President & Founder of GroundUP Eco-Ventures
122. Unleashing the Power of PR for your CPG brand: Insights from BeCurious PR Founder Natasha Compton
121. Planting the Seeds for a Successful CPG Brand launch: Insights from Dominica Bay of PLNT LIFE Brand Accelerators
120. Crafting a Product Market Fit with Mitch Cobb, Co-Founder and CEO of Libra Non-Alcoholic Beer
119. Overcoming Challenges and Achieving Wins: Insights from a CPG Co-founder, Austin Calladine - CMO at Sweet Nutrition
118. LIVE episode from the CHFA NOW conference feat. Lindsay O’Donnell, Founder and Marketing Director of Piquant Marketing
117. Navigating the High Seas of Food Production and Business Ownership with Brian Chin and Jade McConnell from Morgan’s Harbour
116. Growing a Business in the Health and Wellness Industry: Lessons from Pulp & Press GM Devin Powell
115. Closing the loop : Jennifer Henry, Founder & CEO of Perk.eco on the Future of Recycling and End-of-Life Solutions for Packaging in the CPG Industry
114. From Local Farms to the Canadian Shelves: A Conversation with Sheena Russell, Founder & CEO of Made with Local
113. Fueling Your Business with Healthy Habits: A Conversation with Yoggu! Founder and CEO Jade Herrmann
112. A hyper focused approach to Marketing & Ecommerce with Nima Sotoadeh - Founder & CEO at Broya
111. Bringing Back Heritage Chocolates & Leveraging Trade Marks with Crystal Westergard - Founder of Canadian Candy Nostalgia
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