In this episode I sat down with Nicholas Berkley-Gough, Strategic Marketing Manager at CryptoEQ. We discuss the importance of knowing your customers as a marketing organization, how to ask good questions to your customers, how Nicholas transitioned from Opera to retail management and marketing, using social listening data vs first party customer feedback, data storytelling, and managing your life like a business. The data visualization tool we mentioned in this episode is Flourish.studio.
This episode is sponsored by Adverity. Go to info.adverity.com/mxa to book a demo and learn more.
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Have questions about Marketing Analytics? Email Alex at alexandersofronas@gmail.com
Click Here for Transcribed Episodes of Marketing x Analytics
All view are our own.
Brand Transformation x Marketing Analytics, with Kylie Kullack | Sponsored by Adverity
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Copywriting x Funnel Optimization, with Jason Fisico
Influencer Marketing x Analytics, with Lephate Cunningham III
The Evolution of Marketing, with Professor Christian Farioli
Activating the Greatness in Others, with Jake Baadsgaard
Marketing x Incrementality, with Max Green
Marketing x Lower Funnel, with Hal Smith
The Future of Marketing x AI, with Dr. James Reeder
Humanity x AI, with Greg Brooks
Digital Marketing x Consumer Products, with Christian Mercado
Influencer Marketing x Analytics, with Richard Wakeman
The User x Experience, with Nathan Silver
AI x Social Media Analytics, with Trevor Ferree
The Future of the Advertising Ecosystem, with Yaroslav Averyanov
The Future of AI in Advertising, with Ayushi Agarwal
Business Process Optimization x The Future of Advertising, with Connor Skelly
Unpacking the Advertising Ecosystem, with Dave Cameron
Analytics x Career Development, with Aliza Goldgewert
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